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169 Market Scope Jobs
Marketing Manager- Creative and Branding (ID 957)
Market Scope
posted 3mon ago
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Key skills for the job
Job Description
- Design and implement target campaigns by having a thorough understanding of the target audience and work towards segmentation identification, proposition mapping and design.
- Develop new identities that challenge traditional norms while staying true to the brandcore values.
- Development and execution of focused direct marketing campaigns (inside sales) to develop high value leads.
- Build creative content across the company: proposition decks, videos, battlecards, podcasts, flyers, blogs, etc.
- Reimagine and refine the brandvoice, tone, and overall aesthetic. Cultivate a fresh, quirky brand personality that resonates with our audience on a personal level.
Requirements- Experience: Minimum of 8+ years of experience in marketing, preferably in the legal industry or technology industry. Proven experience of running online B2B campaigns.
- Understanding on building and executing thought leadership content and programs.
- Experience of designing and running international B2B direct marketing campaigns.
- Deep understanding of S-T-P (segmentation, targeting, and positioning).
- Bachelordegree in marketing, Business Administration, or a related field. A masterdegree in marketing / visual communication preferred, from Top tier B-school.
- Work experience in an advertising or direct marketing firm and/or in the marketing department of a technology solutions / KPO / Consulting firm.
- Experience: Minimum of 8+ years of experience in marketing, preferably in the legal industry or technology industry. Proven experience of running online B2B campaigns.
Employment Type: Full Time, Permanent
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