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181 Market Scope Jobs
Performance Marketing Specialist
Market Scope
posted 1mon ago
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Job Description
We are seeking an accomplished Performance Marketing Specialist to join our innovativemarketing team. The ideal candidate will possess comprehensive knowledge and hands-onexperience in performance marketing, encompassing lead generation strategies across variousdigital channels including Account Based Marketing (ABM), Facebook Ads, LinkedIn Ads, andGoogle Ads. This role demands a strategic thinker with a deep understanding of data analytics,coupled with proficiency in email and WhatsApp marketing. The Performance MarketingSpecialist will play a pivotal role in driving high-quality leads, optimizing conversion rates, andenhancing ROI through targeted and personalized marketing initiatives.
Responsibilities:
- Develop and implement comprehensive performance marketing strategies focused onlead generation across multiple digital channels.
- Execute Account Based Marketing (ABM) campaigns to target key accounts anddecision-makers, driving quality lead acquisition.
- Create, manage, and optimize Facebook, LinkedIn, and Google Ads campaigns togenerate leads and meet conversion goals.
- Utilize advanced data analytics to evaluate campaign performance, identify trends, andoptimize strategies for lead generation.
- Collaborate closely with the sales team to align marketing efforts with lead generationgoals and ensure seamless lead hand off processes.
- Develop and execute email marketing campaigns to nurture leads, facilitateengagement, and drive conversions throughout the sales funnel.
- Harness the power of WhatsApp marketing to engage with leads effectively, providingpersonalized and timely communication.
- Continuously monitor industry trends, emerging technologies, and best practices inperformance marketing to enhance lead generation efforts.
- Analyze lead quality and conversion metrics to refine targeting, messaging, andcampaign strategies for optimal performance.
Requirements
Bachelors degree in Marketing, Business Administration, or related field; advanceddegree or certifications preferred.
Proven track record of success in performance marketing, with a focus on leadgeneration and conversion optimization.
Expertise in Account Based Marketing (ABM), Facebook Ads, LinkedIn Ads, and GoogleAds platforms.
Strong analytical skills with the ability to derive actionable insights from data analysisand drive data-driven decision-making.
Proficiency in marketing analytics tools such as Google Analytics, Facebook BusinessManager, LinkedIn Campaign Manager, etc
Experience with email marketing automation platforms (eg, Mailchimp, HubSpot) andWhatsApp marketing tools.
Employment Type: Full Time, Permanent
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