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193 Market Scope Jobs
Category Manager
Market Scope
posted 1mon ago
Job Role Insights
Key skills for the job
Job Description
We are seeking a highly motivated and results-oriented Category Manager to drivethe growth and profitability of specific content and engagement categories. The idealcandidate will be a strategic thinker with a strong analytical background, provenexperience in category management, and a deep understanding of the digital medialandscape. This role requires a blend of business acumen, marketing expertise, and apassion for the startup ecosystem.
Key Responsibilities:
Category Strategy Planning:
Develop and execute comprehensive category strategies to achieve revenuetargets, audience growth, and engagement goals.
Conduct in-depth market research and competitive analysis to identifyopportunities and trends.
Define category KPIs and track performance against targets.
Develop and manage the category PL, ensuring profitability and sustainablegrowth.
Content Engagement Management:
Collaborate with the content team to develop and curate high-quality contentthat resonates with the target audience.
Identify and leverage emerging content formats and platforms to maximizereach and engagement.
Develop and execute engagement strategies to build and nurture a thrivingcommunity around the category.
Create social-first categories for our organization.
Data Analysis Reporting:
Analyze category performance data to identify trends, insights, andopportunities for optimization.
Develop and maintain regular reports on category performance, includingrevenue, audience growth, and engagement metrics.
Use data-driven insights to inform strategic decisions and drive continuousimprovement.
Requirements
Requirements
Proven experience in category management, preferably in technologyindustry.
Strong analytical and problem-solving skills, with the ability to interpret dataand generate actionable insights.
Excellent strategic thinking and planning skills.
Strong understanding of digital marketing, social media, and content marketing.
Experience managing PL responsibilities.
Excellent communication, presentation, and interpersonal skills.
Ability to work effectively in a fast-paced and dynamic environment.
Understanding of 2-3 of the industries, technology and audience iscritical:
Industry: GCC, FSI, SMB
Technology: AI, Security Audience: Developers, Founders, CTO, Women
Deep understanding of the Indian startup ecosystem.
Experience utilizing data analytics platforms.
Employment Type: Full Time, Permanent
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