Marketing Manager

• Design and implement target campaigns by having a thorough understanding of the target audience and work towards segmentation identification, proposition mapping and design
  
• Follow-through on contacts and leads created to generate and accelerate sales pipeline
  
• Update company collateral design creative collateral based on target profiling
  
• Brand Strategy: Craft and implement brand strategies that stand out in a crowded marketplace. Develop new identities that challenge traditional norms while staying true to the brandcore values.
  
• Creative Campaigns: Design and oversee creative campaigns that mix the avant-garde with the everyday.
  
• Development and execution of focused direct marketing campaigns (inside sales) to develop high value leads
  
• Trendsetter: Stay ahead of the curve by anticipating trends and leading the charge in new creative territorieswhether itthrough pop culture references, emerging technologies, or entirely new creative directions.
  
• Content Creation : Build creative content across the company: proposition decks, videos, battle cards, podcasts, flyers, blogs, etc.
  
• Collaboration: Work closely with other team members to ensure that the creative vision is executed consistently across all touchpoints. Collaborate closely with cross-functional teams to deliver cohesive, impactful communications

Requirements

• Bachelordegree in marketing, Business Administration, or a related field. A masterdegree in marketing / visual communication preferred, from Top tier B-school
  
• Work experience in an advertising or direct marketing firm and/or in the marketing department of a technology solutions / KPO / Consulting firm
  
• Excellent communication and collaboration skills.
  
• Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail.
  
• Navigate a matrix organization and be able to influence people at all levels of the organization.
  
• Ability to work with design tools eg: Figma
  
• Experience: Minimum of 8-10 years of experience in marketing, preferably in the legal industry or technology industry. Proven experience of running online B2B campaigns.
  
• Understanding on building and executing thought leadership content and programs.
  
• Experience of designing and running international B2B direct marketing campaigns
  
• Deep understanding of S-T-P (segmentation, targeting, and positioning)