Marks & Spencer - Assistant Manager - Marketing (3-5 yrs)

Key Deliverables (Essential functions & Responsibilities of the Job):

- To develop an Annual marketing plan and strategy for the region basis various store performance metrics.

- Accountable for driving store footfalls and sales of all the stores in the region.

- Timely implementation of key marketing programs for the region - Mall branding, cross-promotional Tie-ups & Events etc.

- New Store launches: Develop marketing strategy and plan for new store launches and their support plan to sustain footfalls.

- Monitor the performance of each store per the key metrics- weekly, monthly, and yearly.

- Regular visits to all stores in the region to understand the market, and consumers, analyze competition numbers, and identify catchments and other marketing opportunities.

- To be a coordinator between Mall management, store manager, regional stakeholders and the Marketing vertical of M&S.

- Submit Weekly competition reports covering live promotions in stores.

- Manage cross-tie-ups in the region and have relationships with non-competing brands to develop various marketing opportunities.

- Integrate the Mall Marketing Calendar in the Store Marketing Plans.

- Evaluation of ROI for all regional marketing activations and initiatives.

- Management of Vendors for implementing the various Marketing Plans.

- Monitor all costs and set up processes for the efficient processing of all invoices and the supply of management information.

- Ensure Tight Control of the Regional Budget with Regular Reconciliation.

- Keep track of regional store-wise spending to make sure it's optimally spent.

- Be the voice of local regional consumer insights and regional needs and playback to the internal teams.

- Deliver consistent External Communication across all stores as per set standards. adapt as per India requirements.

Key Requirements:

- Needs to be a go-getter, driving alliances and spotting local opportunities for the brand to leverage

- Negotiation Skills - Getting better costs from various vendors while not compromising on quality and time.

- Data Analytical Skills, Understanding of retail metrics and performance for store

- Creative and Out of the Box Thinking