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Senior Analyst/Specialist-Analytics & MarTech
Merck
posted 22d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Designs and develops interactive and visually appealing dashboards using Tableau and Looker Studio to support business decision-making
- Regularly updates and maintains dashboards to ensure accurate and up-to-date information
- Transfers data between various platforms, including Google Sheets, and ensures data integrity and accuracy
- Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data
- Implements web page tagging for business web pages to track user behavior and interactions
- Utilizes Google Tag Manager to manage and implement tags efficiently, enhancing tracking capabilities
- Works with GA4 to create and analyze target audiences and GA4 reports, providing insights into user behavior and media buying campaign performance
- Collaborates with cross-functional teams to understand business needs and translate them into effective web analytics solutions
- Monitors and analyses website performance, performs competitive analyses, identifying trends and opportunities for optimization
- Stays updated on industry trends, best practices, and emerging technologies in web analytics
Employment Type: Full Time, Permanent
Functional Areas: Analytics & Business Intelligence
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