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Senior Analyst - Programmatic
Merkle B2B
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
Job Description:
Focus DSP:
- Experience Set-up, Management, and Reporting for online video and display Campaigns in several DSP Platforms: Prio 1: DV360, TTD Prio 2: Amazon, Xandr
- Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required.
- Experience in setup of DCO campaigns
Requirements
2+ years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
Experience using ad serving systems such as DV360, CM360 and GAM
Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
Basic understanding of pixel and pixel management.
Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
Experience in an analytical, results-oriented environment with external customer interaction.
Additional Information
Works as a member of the team and cross-functional teams
Ability to lead/own internal & vendor meetings and communication.
Have an aptitude for basic mathematical concepts
Possess excellent verbal and written communication skills
Ability to prioritize tasks and meet all deadlines while producing quality.
Ability to aggregate and communicate data to support recommendations
Ability to follow through on assigned tasks with minimal supervision
Passion and curiosity for media, brands & digital activation
Location:
Chennai Brand:
Paragon Time Type:
Full time Contract Type:
Permanent Employment Type: Full Time, Permanent
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