Product Marketing Manager - SaaS (7-10 yrs)

Product Marketing Manager - Noida (Sector 58) | 7-10 Years Exp | On-site

We're looking for a strategic and data-driven Digital Marketing Manager - Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives.

Digital Strategy & Execution

- Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.

- Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.

Product Marketing

- Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.

- Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.

Performance & Analytics

- Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.

- Optimize based on data insights to improve ROI, CAC, CLTV, etc.

Cross-functional Collaboration

- Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.

- Enable sales through lead generation and nurturing campaigns.

Content & Communication

- Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.

What You Will Need:

- Bachelor's/Master's degree in marketing, business, or a related field.

- 5-8 years of experience in digital/product marketing, preferably in a tech or SaaS environment.

- Strong understanding of digital channels, tools, and metrics.

- Experience crafting go-to-market strategies and launching digital products.

- Excellent communication, analytical, and project management skills.

- Proficiency with tools such as Salesforce, HubSpot, and Google Analytics.

- Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.

- Collaborative and comfortable working in cross-functional teams.

What We Offer

- A fast-paced and collaborative work environment

- Opportunities to lead high-impact marketing campaigns And access to the latest tools and technology.