Senior Executive - Media Activation

Description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role and Impact:

We are currently looking for a Senior Executive - Media Activation to join us.
The Media Activation team is a group of accredited digital practitioners who are responsible for
executional excellence and delivering industry leading benchmarks.

About the Activation team:

The Media Activation team is responsible for providing thoughtful recommendations for Search,
Programmatic & Social owning supplier relationships, and then executing those recommendations
expertly. The Media Activation team leverages their mastery of each channel to make sure its
recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Intro to the role:

We are looking for a paid media specialist as Senior Activation Executive. The ideal candidate is
someone with a good working knowledge of paid advertising across one or more of the key channels
(Google Ads, DSPs (preferably DV360), Facebook, Instagram, etc). The successful candidate will become part of a fast-paced team that puts training + development at its core.

Key Responsibilities:

As part of an Activation team, the role is varied with several areas of focus.

Campaign Management

Assisting on the development of detailed media plans that align with client s objectives and KPIs by
using platform planners and connecting with publishers/partners.
End-to-end set up of campaigns across relevant platforms. The ideal candidate should be able to
display a good base understanding of media strategy & best practices across a variety of channels.
Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to define best
practice standards.
Monitoring campaign performance and pacing to ensure activity delivers as expected.
Troubleshooting and optimising campaigns in order to improve performance as necessary.
Working to produce detailed & accurate weekly/monthly campaign performance reports, often in
Microsoft Excel.
Writing performance commentary that delivers valuable insight and recommendations to clients.
Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as
necessary.
Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews,
and on standalone projects.
Working closely with your line-manager to support the delivery of high-quality work for clients.

Operational Excellence

Able to effectively manage your time whilst working on multiple projects simultaneously. Able to
communicate clearly and in a timely manner with internal and external stakeholders as required
across email, chat, video and in-person.
Responsible for accurate and timely fulfilment of mandatory agency finance processes, allowing for
prompt payment/invoicing and to minimize finance queries.

Skills and Experience

We are looking for a candidate who can display the following attributes:

Able to display a good foundation in setting up and optimizing paid media campaigns across two or
more of the key platforms [Google Ads, DSPs (preferably DV360), Facebook, Instagram etc]. Training
certifications in any of these platforms would be a plus (e.g. Meta Blueprint).
Experience working in an agency environment (preferably as part of activation team) is not
necessary but would be preferable.
Comfortable handling large quantities of data and working with numbers/budgets. Experience
compiling performance reports for clients and writing insightful commentary to accompany these
reports.
Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with
a can-do attitude.

In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.