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Senior Director - Media Activation
mPlatform
posted 3 weeks ago
Job Role Insights
Key skills for the job
Job Description
The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Reporting into the MFG India Client Lead, this role acts as our clients (Google India) senior partner and expert for paid media.
This role is responsible for delivering best in class media campaigns to meet our client s KPIs.
Success in this role involves providing strategic insight across a breadth of client stakeholders and platforms, owning best practice and optimization strategies within the products verticals, and leading a team of 15+ highly driven and skilled activation specialists (including ultimate responsibility for quality of work within this team).
- Lead in Media Activation business development, support client onboarding and in the creation, roll out, and adherence of best practices across channels
- Serve as point of escalation for Media Activation across clients for Google India
- Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
- Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a Media expert
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
- Gain a strategic understanding of the client s business and KPIs, and how campaign optimizations meet those KPIs
- Support the Client Lead, Planning Teams & Media Activation Practice Lead in capacity planning & resource management for the team
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
- Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department
- Manage a team of 2-5 direct reports, a larger team of 15+
- An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
- At least 10 years experience within a digital-centric role with a track record of leadership and business growth
- Strong understanding of the digital landscape, suppliers, and technology
- Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context.
- Demonstrate the ability to present your strategic recommendations to external/internal clients.
- Eager to learn new concepts and challenge the existing business framework.
- Highly developed interpersonal, team building and relationship management skills.
- Demonstrated experience in senior stakeholder relationship building and management.
- Proven capability in building, developing and mentoring people and teams.
- Experience in managing profitability in the context of agreed scope of work.
- Experience in setting work quality standards and consistently delivering against them.
Employment Type: Full Time, Permanent
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