Content Writer

The primary responsibility of the content writer would be to write content for websites, blog articles, case studies, emails, social media copies, SEO articles, PR content, ad copies, and other content required to assist the sales and marketing activities. An effective writer works independently and consistently meets deadlines.

Key Responsibilities:

• Research via multiple channels to write content on various topics
• Ensure that all the content is verified and proofread
• Understand our products thoroughly and study our competitors to draft content that is highly effective
• Create and maintain content calendars with the help of the inputs provided by the marketing managers
• Write content that adheres to the SEO requirements by ensuring the right implementation of keywords and other important parameters
• Understand the context behind each content piece and draft them accordingly
• Make the necessary updates and optimization to older content pieces to ensure compatibility with the SEO strategy and to ensure that the information is up to date
• Coordinate with freelancers and/or external content writing agencies by assigning, reviewing and approving their content
• Take complete ownership of the content and video calendars. Create content and coordinate with relevant stakeholders to ensure timely execution.

• Proven experience of writing various types of marketing content (Technical and Non-Technical writing)
• Good understanding of CRMs and other similar products
• Experience in writing various forms of content like social media, blog articles, guest posts, YouTube descriptions, etc.
• Good with technical writing skills.
• Prior experience of writing content for technology or SaaS product-based organizations
• Excellent written and verbal communication
• Able to work Independently or as an active member of a team.

Any Bachelor s degree (Preferred with English Literature and Marketing)