Lead Product Manager

• Define, build, refine and innovate frameworks and methodologies to track user engagement and ad performance across CTV and OTT media, including the design and implementation of measurement models specific to these media types and formats.
• Spearhead end-to-end technical integrations with SSPs, DSPs, Ad Servers, including creating pre-bid APIs that support data enrichment for real-time and programmatic ad serving and measurement.
• Architect data-driven multi-touch attribution models, applying machine learning to develop lift models that quantify the incremental impact of CTV/OTT ads. Collaborate with data science teams to refine algorithmic methodologies based on advertiser needs and campaign objectives.
• Lead the development of real-time contextual targeting solutions, creating algorithms that evaluate and classify content for enhanced relevance. Design APIs to embed these solutions into DSP workflows, enhancing ad delivery precision.
• Oversee the design and maintenance of ETL pipelines to handle vast amounts of media data. Define requirements for data normalization, ingestion and cross-device stitching to ensure comprehensive CTV and OTT measurement.
• Lead the development and execution of advertising measurement applications, aligning product strategy with company objectives.
• Manage the product lifecycle from concept to launch, ensuring timely delivery and quality execution.
• Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and customer impact. Coordinate with cross-functional teams, especially data science and customer-facing teams, to refine competitive benchmarks, analytics dashboards, and data harmonization.
• Gather and prioritize customer feedback, market research, and competitive analysis to inform product decisions. Drive ongoing market research, ensuring product relevance with emerging media platforms and standardizations.
• Collaborate with senior leadership to ensure the product roadmap aligns with business goals and market demands.
• Drive product enhancements and new features that improve client satisfaction and market competitiveness.
• Mentor and manage a small team of product managers, fostering a collaborative and high-performance culture.
• Communicate product updates and strategies effectively to internal stakeholders and customers.
• Ensure efficient and effective product development processes, including agile methodologies and best practices.

Skills Required

• 7+ years of experience in technical product management preferably in CTV and OTT advertising technology including audience segmentation, real-time measurement and engagement tracking and media specific KPIs.
• Advanced understanding of SSP, DSP integrations, bid request handling and OpenRTB standards. Previous working experience with real-time ad exchanges and API-driven targeting is highly desirable.
• Proven experience in designing lift models and multi-touch attribution frameworks using ML techniques including proficiency in languages like Python or R for modeling.
• Strong experience with data pipeline design, ETL processes and data normalization.
• Experience with building advertising measurement and engagement products and solutions across CTV, OTT or digital platforms Strong ability to lead cross-functional teams and manage multiple projects with competing priorities.
• Proven experience in driving product development, with a focus on customer needs and market trends.
• Ability to manage and prioritize multiple initiatives in a dynamic environment.
• Solid understanding of the digital advertising ecosystem, including competitive intelligence, ad measurement, attribution, lift modeling, programmatic buying, or planning tools is highly desirable.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
• Strategic thinker with a hands-on approach to execution.