Paras Healthcare - Regional Head - Sales & Marketing (10-12 yrs)

Regional Head - Sales & Marketing

Responsibilities:

- Understands the prospective consumer group.

- Develops long term Regional Sales & Marketing strategy that results in business growth commensurate with corporate objectives.

- Plan, implement, update/monitor & review organizational performance parameters established to measure the effectiveness of design & deployment of Sales & Marketing strategy in the long, medium & short run For example ARPOB, COCA usage.

- Builds and strengthens Paras Group Brand Portfolio strategy, covering all viable segments while ensuring distinctiveness in offerings.

- Analyses business environment, spot growth opportunities, and find effective solutions to exploit them

- External stake holder management (medical professionals, TPAs, Corporates, PSUs etc.) & developing channels for business.

- Develop & Maintain association with medical fraternity & related institutes i. MCI, DMA, Hospitals & Nursing homes

- Provides leadership and direction to the regional marketing resources, both human, intellectual and financial.

- Supports the Regional Director in overall strategy development