Account Manager / Manager- Agency Ad Sales

AM Agency Ad Sales

Function brief:

Ad-Sales enables Brands to leverage PhonePes strength of User reach (600 Mn+ Registered), Scale (7Bn+ App opens) and Engagement (40+ visits per month) to drive their Brand Marketing & Performance Marketing Objectives. Brand Marketing objectives primary include the top 2 steps of the Purchase funnel Awareness & Interest through Reach & Frequency campaigns, while Performance Marketing objectives include New User Acquisition, Sales/Transactions, Dormant User and Premium user activation.

There are two primary Sales roles in PhonePe Ads Direct Ad Sales and Agency Ad Sales.

Direct Ad sales- Sales team works directly with the Brand Marketing & Performance Marketing teams of the advertisers/brands.

Agency Ad sales Sales team directly with a marketing agency that work across advertisers & industries.

Responsibilities:

• Open and scale agency business to gain larger spends within the marketing budgets of large marketing agencies in India
• Establish strong relationships with multiple stakeholders Commercial teams, Digital leads and Media planners within the Agency-Region specific teams
• Build strong 1:1 relationship with agency personnels and understand the spends across objectives, channels, and scope potential for PhonePe Ads
• Drive awareness for PhonePe Ads offerings within the agencies through roadshows, workshops and account depth discussions
• Deliver on the revenue target by establishing business development rigors & feedback loops for product on outcomes delivered & scope of further business.
• Handle outbound sales (hard/push sales) according to the business needs to penetrate the new accounts and new business lines deeper.
• Collaborate within Agencies to ensure inflow of campaign briefs from the key accounts and various industries to gain larger spend share from the Agency

Requirements:

3-5 Years of similar experience in Media. Tier 1 college is required.