Senior Manager - Offline & Online Media

Role - Senior Manager Offline & Online Media

Location - Kurla, Mumbai

Qualification

Any Graduate + MBA / PGDBM (Tier-1 or Tier-2 Institutes preferred)

Experience

Minimum 4 years of experience in Digital media buying, planning and campaign executions.

Agency experience is a must with high volume & budget clients in both traditional & digital medial planning

Key Roles & Responsibilities

Media Planning & Strategy

Develop and execute comprehensive media buying strategies across various platforms (TV, print, radio, digital, outdoor) to meet brand objectives and drive customer engagement. Collaborate with the marketing team to understand campaign goals and align media strategies to deliver optimal results.

Media Buying & Negotiation:

Manage end-to-end media buying, including research, negotiations, placement, and post-buy analysis. Negotiate with media vendors to secure the most competitive rates and added value for advertising space and airtime.

Budget Management

Monitor and allocate the media budget effectively to maximize ROI. Provide regular reports on media spend, performance metrics, and campaign ROI. Performance Tracking & Optimization: Monitor the performance of media buys and adjust placements to improve campaign outcomes. Work closely with the analytics team to assess media effectiveness and optimize campaigns in real-time.

Vendor Relationship Management:

Build and maintain strong relationships with media vendors and agencies to stay updated on market trends and media opportunities. Ensure smooth coordination with external partners to execute media plans on time and within budget. Market Research & Insights: Stay informed about market trends, audience behavior, and emerging media channels to continually refine and enhance media strategies. Analyze competitors media strategies to identify opportunities and gaps.