Manager - Social Media (5-6 yrs)

Social Media Manager

Key Responsibilities:

Content Strategy & Planning:

- Develop and execute monthly content calendars aligned with movie releases, festivals, brand campaigns, and business priorities.

- Collaborate with internal teams, studios, influencers, and agencies to source creative assets and content hooks.

Platform Management:

- Own and manage all official social media handles (Instagram, X, Facebook, YouTube, LinkedIn, Threads, WhatsApp Channels).

- Adapt content formats per platform trends - Reels, Shorts, carousels, memes, and more.

Campaign Execution:

- Launch buzz-worthy campaigns for movie promotions, offers, and experiential events.

- Run moment marketing and real-time engagement around pop culture, trailer drops, and viral trends.

Community & Engagement:

- Drive follower growth, high engagement, and quality conversations.

- Manage DMs, comments, and brand sentiment in coordination with the CRM and customer care teams.

Performance & Reporting:

- Monitor analytics using native platform insights and third-party tools.

- Share weekly/monthly performance reports with insights and recommendations.

Influencer & Creator Collaborations:

- Identify and partner with relevant creators and influencers for co-branded content, reviews, and reach enhancement.

Crisis & Reputation Management:

- Respond swiftly and appropriately to any online crisis or misinformation.

- Align with PR and brand teams on sensitive issues.

Key Requirements:

- 5-8 years of hands-on social media experience, ideally with a consumer brand or media/entertainment company.

- Strong understanding of Indian pop culture, film fandoms, and online communities.

- Creativity, wit, and a finger on the pulse of social trends and Gen Z culture.

- Strong copywriting, content ideation, and visual communication skills.

- Proven track record of running social-first campaigns and growing digital communities.

- Proficiency in tools like Meta Business Suite, Hootsuite and analytics dashboards.

- Ability to work in a fast-paced environment with tight deadlines and multiple stakeholders.