RentoMojo - Manager - Social Media Marketing (3-5 yrs)

Manager - Social Media Marketing

About The Company:

We, RentoMojo, were founded by IITM alums and serial entrepreneurs who worked out of almost every major city in India in his first five years of corporate career. Frustrated with the hassles of relocating from one place to the other, and tired of finding that perfect cluster of home essentials that suited their lifestyle.

"The spending youth, especially the millennials & Gen Z's prefer staying light, desire flexibility and are value conscious.

Willing to experiment with new stuff across categories that make life simpler and not boring, these generations are also sensitive to our planet's sustainability. Our customers and employees identify with what we do '', is what Geetansh Bamania, our Founder and CEO has to say.

RentoMojo caters to the needs of the working professionals which is unmet due to nonavailability of furnished rental flats by offering furniture and appliances on rental basis, thus, providing more flexibility than owning the expensive furniture and appliances.

Currently, we have 130,000+ subscribers with a typical rental period of 1214 months. The current market size (as per a recent report by Grant Thornton) is estimated to be US$ 4.1 Billion and expected to grow to US$ 13 Billion by 2025.

With 1000+ people operations, the company has a presence in 16 cities across India. Looking back, Rentomojo has not only made a new market of lease which never existed for the consumer, they have also become market leaders in the consumer rental industry. Unlike the norm, they are now seeing a reverse trend wherein a version of ours is being copied in the US and UK. We are also profitable at monthly PAT since Oct 2021.

Five Pillars Of Our Culture:

Zoom In Zoom Out:

- We zoom in and go micro; our focus would be doing better in everything, including things we already do well.

- We zoom out a lot for creating successful pilots that can potentially scale into a lot of value add in the future, like strengthening our offline presence.

Enterprising Mindset:

- If you are bold enough, you will have life changing growth opportunities here.

- We will continue to expand the responsibilities of hungry and willing people.

- If you are ready to do what you have never done, you will find roles that you have never managed.

- Growing people from within was a significant contributor to the Fortune employers choice award that we won in 2022 and more importantly that's one of the biggest reasons of our success & continued momentum.

Frugality:

- Measure Twice and Cut once.

- It is always easy to spend more money to get more done, but it lacks any form of challenge.

- We have to grow and become better without a proportionate increase in cost.

- For every penny that we spend or that we put up to spend, expect a lot of discussions, debates and conversations.

- Planning is going to be important, data has to be the foundation, detailing will be a must and world class execution is the only way we will move forward in this journey.

Accountability: Less Why, more How.

- We will always have more to bite than we can chew, we will always have to make choices and prioritize while we progress.

- We can have hundreds of reasons behind why something can not be done, but we have to remain focused on the how of things.

- The focus on how will help us find ways to get done, what needs to get done.

- Think, decide, play and act for the long term.

- The only time we will make short term decisions is when they help us in the longer term.

- To me, the long term is all about consistency and not intensity.

Employment Type: Full time.

Key Responsibilities:

Develop and Implement Social Media Strategy:

- Create, implement, and manage comprehensive social media strategies to align with business goals.

- Stay up-to-date with the latest social media trends, tools, and best practices to ensure effective strategies.

Community Engagement:

- Monitor social media channels and engage with followers, responding to comments, messages, and mentions in a timely and professional manner.

- Foster a strong online community and build relationships with influencers and brand advocates.

Analytics And Reporting:

- Track and analyze social media performance using analytics tools.

- Prepare regular reports on key metrics and provide actionable insights to optimize future campaigns.

Collaboration:

- Work closely with the marketing, PR, and product teams to ensure cohesive messaging across all channels.

- Participate in brainstorming sessions and contribute innovative ideas to support overall marketing efforts.

Qualifications:

- Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.

- Exceptional copywriting skills with the ability to craft engaging and persuasive content.

- Strong design sense and experience with graphic design tools such as Adobe Creative Suite or Canva.

- Creative and critical thinking skills with the ability to develop innovative solutions.

- Excellent communication and interpersonal skills.

- Proficient in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).

- Ability to work independently and as part of a team in a fast-paced environment.