Key Responsibilities Strategic PR Planning and Execution Develop and implement PR strategies aligned with the organization s goals and objectives. Identify and capitalize on opportunities to enhance the institution s visibility and reputation. Create and manage annual PR plan, budgets, ensuring cost-effective use of resources. Media Relations Build and maintain strong relationships with local, regional, and national media. Serve as the touchpoint for the organization, managing media inquiries and interviews. Coordinate and manage press conferences, media briefings, and other PR events. Work with PR agencies at national and local level to ensure planning and timely execution Content Development and Management Oversee the creation of press releases, articles, and other PR materials. Ensure all content is consistent with the organization s branding and messaging guidelines. Manage the organization s online presence with timely communication of news in media Crisis Management Develop and implement crisis communication plans to address potential PR issues. Act as the lead in managing communication during crises, ensuring timely and accurate information dissemination. Conduct post-crisis evaluations to improve future responses. Internal Communications Collaborate with internal departments to ensure cohesive communication strategies. Develop and distribute internal newsletters, announcements, and other communications to keep staff informed a