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Senior Specialist - Web Search
Sanofi
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Drive best-in-class search engine optimization (SEO) by leading efforts with content creators and developers to optimize content, meta-tags, schema, rich snippets, internal links, redirects and canonical content.
- Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes.
- Communicate recommendations on structural and technological SEO enhancements.
- Optimize organic/paid search efforts.
- Develop action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies.
- Advocate the value of paid search media and help educate on the latest developments and capabilities in this quickly evolving media channels.
- Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies.
- Recommend and implement continuous improvements to enhance website performance; collaborate with Web and Social Media/Content Operations team to ensure dissemination of best-in-class content via best-in-class- websites/social media platforms
- 5-8 years of experience in graphic design, video creation, and new media
- Desirable experience in pharmaceuticals / healthcare industry and scientific context mediation
- Stakeholder management
- Good written and verbal communication skills
- Ability to work independently and within a team environment
- Strong organizational and time management skills to effectively manage completing work activities
- Demonstrated experience in deploying search strategies
- Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, X, Snapchat, LinkedIn) and Data & Analytics platforms
- Experience in building inbound organic search traffic and improving SERPs
- Background in creating reports showing web analytics data and site evaluations
- Functional understanding of HTML and CSS
- An up to date, working knowledge of current, past, and projected trends in the SEO industry
- University degree level (Graduate degree, preferably in computer science/engineering/life sciences, pharmacy, or related field)
- Advanced degree in computer science / engineering / management / business analytics/life sciences/pharmacy or similar discipline is desirable
- Excellent knowledge of English language (spoken and written)
- Bring the miracles of science to life alongside a supportive, future-focused team
- Discover endless opportunities to grow your talent and drive your career, whether it s through a promotion or lateral move, at home or internationally
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave
- Enjoy a collaborative environment that encourages continuous learning and growth, supported by a culture that values creativity and innovation
- Work with cutting-edge SEO/SEM strategies and technologies, contributing to impactful campaigns that shape our brands online presence
Employment Type: Full Time, Permanent
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