Marketing Manager

Role & responsibilities

Strategic Planning & Brand Development:

• Develop and implement a holistic marketing strategy covering digital, traditional, and retail marketing channels.
• Define the brand positioning and ensure consistency across all platforms and touchpoints.
• Manage and grow the marketing calendar, aligning campaigns with product launches, seasonality, and key sales periods.

Digital Marketing Duties:

• Oversee paid media campaigns (Google Ads, Meta, TikTok, etc.) focused on traffic, sales, and ROI.
• Manage SEO, email marketing (Klaviyo or similar), and website content to improve visibility and conversion rates.
• Track and analyze performance metrics (CAC, ROAS, LTV) and adjust campaigns accordingly.
• Coordinate with content creators and designers for engaging content across social media, blog, and ads.

Core/Traditional Marketing Duties:

• Plan and manage offline marketing campaigns such as OOH (out-of-home), flyers, events, and direct mail.
• Oversee public relations efforts, including drafting press releases, pitching media, and building relationships with tech and sustainability journalists.
• Support retail/partner marketing, including in-store materials, co-branded campaigns, and retail promotions if applicable.
• Lead brand activations and event marketing, such as trade shows, pop-up shops, or sustainability fairs.
• Build partnerships with schools, universities, NGOs, and environmental organizations for brand outreach

Team & Vendor Management:

• Collaborate with internal teams and manage external agencies/freelancers for content, PR, and media buying.
• Track marketing budgets, forecasts, and reporting for leadership review

Preferred candidate profile

• 3 to 6 years of experience in marketing, with exposure to both digital and traditional campaigns.
• Background in e-commerce, tech, consumer electronics, or sustainability a strong plus.
• Hands-on experience with marketing tools (e.g. Google Ads, Meta Ads, Klaviyo, GA4, Canva/Adobe, CMS/Shopify).
• Strong written and verbal communication skills able to craft persuasive messages across channels.
• Project management skills, with the ability to juggle multiple priorities and deadlines.
• A proactive, analytical mindset with a passion for storytelling and measurable results.