Marketing Technologist - Salesforce (3-10 yrs)

Profile : Marketing Technologist (SFMC)

Total Experience : 3 years

Notice period : 0-30 days

Location : Pune

Job Description :

We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Specialist to join our team. The ideal candidate will possess a deep understanding of SFMC functionality, strong technical capabilities, and a proven track record of successfully implementing and integrating SFMC with various Salesforce products and other marketing tools.

This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation.

Key Responsibilities :

- Integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications.

- Execute day to day campaign request and update respective stakeholders.

- Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein.

- Hands on work experience with API triggers and 3rd party integration.

- API Promotional/Transactional and promotional campaigns.

- Hands-on expertise in HTML and CSS for writing HTML codes used in emails, amscript, including dynamic email functionalities.

- Provide production support, analyse issues, and implement solutions to ensure system stability and performance.

- Technical and Functional proficiency with understanding of Business Acumen.

- Data management - Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources.

- Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions.

- Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders.

- Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC.

- Track and manage project progress and update to respective stakeholders.

- Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios.

Preferred Certifications :

- Salesforce Marketing Cloud Email Specialist certification

- Salesforce Marketing Cloud Administrator certification

- Salesforce Marketing Cloud Developer certification

- Salesforce Marketing Cloud Consultant certification

Requirements :

- Master's or bachelor's degree in computer science, Information Technology, Marketing, or related field.

- Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.

- Excellent communication and Client handling skills.

- Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions.

- Ability to uncover business requirements, develop technical strategies, and create effective solutions.

- Experience with Salesforce marketing cloud studios are must.

- Proficiency in Agile methodologies and facilitation skills.

- Understanding of Marketing Automation Data Governance, Security, and Compliance best practices.

- Location: Pune, with occasional travel to Client locations as required.