Sarda Group - National Sales Manager (15-20 yrs)

The ideal candidate will be responsible for overseeing the success of all sales and marketing strategies.

This candidate will be knowledgeable about the market and our competitive advantages in order to best recommend new sales strategies for success.

Responsibilities.

- Strategic Sales & Marketing Leadership: Develop and execute comprehensive sales and marketing strategies aligned with the overall business goals and objectives.

- Wholesaler Management & Engagement: Build, nurture, and maintain strong relationships with our network of wholesalers, ensuring effective communication, collaboration, and mutual success.

- Market Analysis & Competitive Strategy: Conduct thorough market analysis to identify trends, opportunities, and competitive threats. Leverage this knowledge to recommend and implement optimized sales strategies that maximize our market share.

- Channel Optimization: Design and implement efficient systems and processes to optimally manage our distribution channels, ensuring effective reach, penetration, and performance.

- Sales Strategy Development: Proactively recommend and implement new and innovative sales strategies based on market insights and our competitive strengths to drive revenue growth and market leadership.

- Performance Monitoring & Reporting: Establish key performance indicators (KPIs) for sales and marketing activities, track performance diligently, and provide regular reports to senior management.

- Cross-Functional Collaboration: Collaborate effectively with other departments, including product development, marketing, and operations, to ensure alignment and synergy in achieving business goals.

- Team Leadership & Development: Include if this role involves direct team management] Lead, mentor, and develop the sales and marketing teams to achieve their full potential and contribute effectively to the company's success.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, or a related field. MBA is highly preferred.

- Total experience of 15+ years in sales and marketing roles with increasing responsibility.

- Minimum of 5+ years of proven experience specifically within the FMCG (Fast-Moving Consumer Goods), Ayurveda, or Pharmaceuticals industry.

- Deep understanding of the market dynamics, distribution channels, and regulatory landscape within the relevant industry.

- Demonstrated success in developing and implementing effective sales strategies that have resulted in significant market share growth.

- Proven experience in managing and engaging with wholesalers or similar distribution partners.

- Strong analytical and strategic thinking skills with the ability to translate market insights into actionable plans.

- Excellent communication, negotiation, and interpersonal skills.

- Strong leadership and team management abilities (if applicable).

- Proven ability to work effectively in a fast-paced and results-oriented environment.

Managing and engaging with wholesalers.

- Recommend sales strategies for optimized market share.

- System to optimally manage channel.