Lead - Digital Marketing (10-15 yrs)

Key Responsibilities:

- Oversee the digital ecosystem, including website and social media channels (50+ branded pages).

- Plan, strategize, and execute all digital marketing campaigns (social media, influencer marketing, SEO/SEM, email, display advertising).

- Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI.

- Build and manage a network of digital/tech agencies for projects, ensuring high-quality deliverables and cost-efficiency.

- Lead and mentor the digital marketing team, fostering innovation and staying updated with industry trends.

- Design and implement monetizable digital products/solutions for client partnerships.

- Collaborate with sales teams to address digital queries, provide strategic solutions, and participate in client meetings to drive revenue growth.

- Measure, report, and analyze campaign performance against goals (ROI/KPIs).

- Brainstorm creative growth strategies and evaluate emerging technologies.

- Collaborate with cross-functional teams, agencies, and vendors.

- Provide thought leadership on adopting new technologies.

Key Requirements:

- 10+ years in digital marketing (agency experience preferred).

- Postgraduate degree in Marketing, Business Administration, or related field.

- Expertise in Google Analytics, SEO tools, social media platforms, Google/Meta Ads.

- Strong knowledge of marketing automation, CRM, AI/ML, CMS, email marketing, and basic UX/web dev.

- Excellent communication, analytical, and negotiation skills.

- Data-driven, results-oriented, and adept at stakeholder management.

- Passion for digital innovation and staying updated with industry trends.

- Adaptable with a commitment to continuous learning.