Area Sales Manager - FMCG (7-13 yrs)

Role Definition

The Area Sales Manager (ASM) is responsible for driving sales growth, managing distributors, and leading a sales team within an assigned geographic area. The role involves developing sales strategies, increasing market share, ensuring strong brand presence, and achieving revenue targets.

Key Responsibilities :

Sales & Revenue Growth :

- Develop and implement sales strategies to achieve regional sales targets.

- Drive primary and secondary sales through effective distributor management.

- Ensure consistent growth in market share and brand penetration.

- Identify new business opportunities and expand the customer base.

Distributor & Channel Management :

- Appoint, monitor, and manage distributors, wholesalers, and retailers.

- Ensure distributor ROI (Return on Investment) through efficient stock management.

- Address distributor concerns and resolve supply chain issues.

- Ensure timely payments and credit control adherence.

- Control costs of supply and sales

Market Development & Brand Visibility :

- Increase brand visibility and market share by executing promotional activities.

- Ensure product availability and proper merchandising at retail outlets.

- Work with the marketing team to implement trade promotions and consumer engagement programs.

Team Management & Training :

- Recruit, train, and lead a team of Sales Officers / Executives.

- Monitor team performance and provide coaching for improvement.

- Set clear sales targets and review progress regularly.

Market Intelligence & Reporting ;

- Conduct market research to track competitor activities and consumer trends.

- Analyze sales data and generate reports for management.

- Provide insights for new product launches and marketing initiatives.

Qualifications & Experience ;

- Education: Master's degree in Business Administration, Marketing, or a related field.

- Experience: 7+ years of sales experience in the FMCG sector, with at least 2 years in a managerial role.

- Preferred Industry: FMCG (Food, Beverages, Personal Care, Household Products, etc.).

Required Attitude :

- Result-Oriented & Target-Driven - Passion for achieving and exceeding sales targets.

- Customer-Centric Approach - Focus on retailer and consumer needs.

- Adaptability & Resilience - Ability to handle market challenges and dynamic conditions.

- Proactive & Self-Motivated - Taking ownership and initiative in sales execution.

- Team Player - Collaborating with peers, marketing, and supply chain teams.

- Integrity & Ethics - Ensuring fair trade practices and transparency in business dealings.