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B2B SaaS Marketing Specialist
TechUp Labs
posted 3 weeks ago
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Job Description
About the Job:
As a B2B SaaS Marketing Specialist, you will play a crucial role in promoting and selling our products to business clients. Collaborating closely with cross-functional teams, youll be responsible for developing and executing sales and marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities:
- Develop and implement B2B sales strategies to achieve company sales targets.
- Create and manage marketing campaigns across various channels including social media, email, and content marketing.
- Write compelling content for marketing materials, website, blogs, case studies, and social media to engage and inform potential clients.
- Utilize basic graphic design skills to create visually appealing marketing materials.
- Record and produce video content to support marketing initiatives and product demonstrations.
- Conduct market research to identify potential clients and understand their needs and pain points.
- Build and maintain strong relationships with clients, understanding their requirements and providing tailored solutions.
- Collaborate with product managers, designers, and engineers to align marketing efforts with product features and capabilities.
- Optimize marketing content for SEO to improve visibility and organic search rankings.
- Track and analyze marketing campaign performance using analytics platforms to inform future strategies.
Required Skills and Qualifications:
Preferred Qualifications: - Proven experience in B2B sales and marketing, preferably in a SaaS environment.
- Strong content writing skills with the ability to craft engaging and persuasive marketing copy.
- Proficiency in social media management and basic graphic design tools (e.g., Canva, Adobe Spark).
- Experience with video recording and editing tools.
- Basic understanding of SEO best practices and keyword research tools.
- Excellent communication and interpersonal skills to build and maintain client relationships.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Familiarity with content marketing strategies and analytics platforms.
- Previous experience in a technology startup(B2B SAAS) or high-growth environment.
- Portfolio showcasing successful sales and marketing campaigns across different formats and channels.
About You:
Were looking for candidates who are passionate about technology and sales, with a knack for creating compelling marketing narratives. You should be creative, adaptable, and eager to learn in a collaborative and dynamic environment.
- Remote job with flexibility to work from anywhere.
- Competitive benefits package to support a healthy work-life balance.
- Opportunities for professional growth and skill development.
Employment Type: Full Time, Permanent
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