Assistant Manager /Manager Marketing

Job description

Role & responsibilities

• Concept Creation:
• Develop innovative marketing concepts that resonate with the target audience.
• Oversee the execution of creative assets and campaigns.
• Product Recommendations:
• Provide strategic recommendations on product positioning and market strategies.
• Conduct market research to identify trends and consumer insights.
• Agency Briefing:
• Brief and coordinate with external agencies for various marketing activities.
• Ensure alignment of agency deliverables with the project & brands vision and goals.
• Brand Campaigns:
• Design and implement marketing campaigns that enhance brand recognition and drive sales.
• Oversee overall launch progression and execution across all marketing channels.
• Launch Planning:
• Develop and execute strategic launch plans for both online and offline marketing.
• Coordinate with cross-functional teams to ensure seamless project launches.
• Media Planning:
• Plan and manage media plans to maximize reach and ROI.
• Liaise with media vendors and agencies to ensure effective media placements.
• Budget Planning and Monitoring:
• Prepare and manage the marketing budget, ensuring optimal allocation of resources.
• Monitor campaign expenditures and ROI to ensure budgetary compliance.
• Performance Analysis:
• Analyse the performance of marketing campaigns and launches.
• Prepare detailed reports and presentations on key metrics and insights.
• Client Relations:
• Serve as the primary point of contact for developers and key stakeholders.
• Maintain and enhance relationships to ensure retention and future business.
• Vendor Relations:
• Manage relationships with vendors, ensuring timely and uncompromised delivery.
• Negotiate contracts and agreements to secure favorable terms.

Preferred candidate profile

• MBA in marketing from a reputed institute.
• Minimum of 5years of marketing experience, with at least 2 years in real estate marketing.
• Proven track record of successful marketing campaigns and project launches.
• Strong leadership and team management skills.
• Excellent client management and relationship-building abilities.
• In-depth knowledge of digital marketing, media planning, and brand management.
• Exceptional communication, negotiation, and presentation skills.
• Proficiency in marketing analytics and performance measurement tools.
• Creative thinking and the ability to develop innovative marketing strategies.

Role: Marketing ManagerIndustry Type: Real EstateDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducationPG: Any Postgraduate, MBA/PGDM in Any SpecializationKey SkillsMarketing StrategyMarketing Communication

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