Senior Product Analyst - Experience Foundations

A BOUT TIDE:

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

Tide is seeking an exceptional Product Analyst to join our Experience Foundations team. Experience Foundations is focused on evolving our global platforms end-to-end user experiences, to drive greater member value and a clear differentiated experience. As a product analyst, you get to work with the team building a world class connected experience across Tide, deeply solving the most important problems for micro, small medium enterprises. Key to achieving these outcomes is our ability to make data-driven decisions, by turning user data into actionable insights, validate hypotheses, and integrate findings into product strategy to boost adoption and growth. We want someone who is excited to join a rapidly growing scale up, reimaging user experiences and leading the future of our business management platform.

What You ll Be Doing:

• Product Discovery: Conduct hypothesis-driven deep dives into existing product usage data to identify user pain points, quantify the size of the problem, and propose actionable solutions.
• Solution Confidence: Lead product experimentation efforts, designing and analysing tests to build confidence in the features we plan to invest in. You ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.
• Product and Feature Performance Review: Collaborate with product teams to establish and measure KPIs that reflect the impact of new and existing features. With the ability to bring together across Tide metrics and data to paint the full picture of all experience investments made. Your analyses will ensure that product developments solve real user problems, drive increased adoption and business outcomes.
• Goals to KPI Translations: Work with product managers to translate user goals and outcomes into business KPIs, identifying the most impactful hypotheses that will drive product success. You ll also collaborate with analytics engineers to enable seamless KPI reporting through intuitive dashboards. As well as working with other product analysts across Tide to build a full compelling narrative.
• Self-Serve Product Analytics: Partner with data, engineering, and data science teams to deliver a world-class self-serve analytics platform. You ll ensure that our experimentation stack, including tools like LaunchDarkly, Segment, and Heap, is optimised for business and product teams to use effectively.

• Have 5+ years of experience in Product Analytics, preferably within digital or fintech products.
• Strong ownership mindset and are always eager to see the impact of your work
• Comfortable in leading and solving vague and ambiguous problems with minimal guidance
• Good communication skills and the ability to create a clear and compelling narrative from the complex data analysis to different stakeholders
• You are someone who always looks for new opportunities of creating impact for the business, you don t wait for things to be told to you
• Experience in taking a business question or problem and turning it into an insight brief from both quantitative and qualitative data
• Good SQL/Python Proficiency
• Ability to effectively form relationships across the business in order to help with the adoption of data driven decision making
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions
• You re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data

• Self Family Health Insurance
• Term Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or LD activities
• Stock Options