Marketing Executive

Role & responsibilities

• Organize and manage health check-up camps.
• Plan and execute leaflet distribution in target areas
• Connect with chemists for co-branded sign boards
• Maintain relationships with housing societies / corporates to secure permissions for camps and awareness activities.
• Ensure proper camp setup including banners, tables, flyers, and health equipment.
• Daily / Weekly reporting

Preferred candidate profile

• Experience: 1-3 years in field BTL marketing, preferably in healthcare (pharma), diagnostics, retail, or similar industries.
• Education: Graduate in any discipline (Marketing/Healthcare background preferred).
• Skills:
• Strong communication and interpersonal skills.
• Comfortable with field work and customer interactions.
• Basic understanding of healthcare or diagnostic services is a plus.
• Ability to build relationships with chemists, society managers, local vendors.
• Other:
• Two-wheeler preferred for field mobility.
• Willingness to work flexible hours

Key Performance Indicators (KPIs):

• Number of camps/garden activities conducted per week.
• Walk-ins generated as a direct result of activities.
• Leaflet distribution coverage as per plan.
• New society/cluster tie-ups secured.
• Quality and professionalism of on-ground execution.