Head - Marketing - FMCG (11-18 yrs)

Looking for a Head of Marketing position based in Dhaka for a reputed FMCG company

Reporting to Head of Marketing

The role involves managing brand equity, category development, and growth within the Bangladesh business, being part of the country leadership team.

Key responsibilities include:

Strategic:

- Custodian of brand equity across various categories.

- Responsible for the delivery of budgeted topline and bottom-line for brands and categories.

- Enhancement of market share across categories.

- Building and leading a consumer-focused marketing team.

Operational:

- Develop and execute annual marketing plans.

- Coordinate with cross-functional teams and external agencies.

- Play a crucial role in the S&OP process, aligning marketing investments.

- Execute marketing research and respond to competitive actions.

Financial:

- Monitor and review brand P&Ls, and ensure robust processes to control marketing costs.

- Implement pricing changes and protect the brand P&L.

People Management:

- Manage a team of brand managers, ensuring their motivation and growth.

- Build a high-performance, consumer-focused culture, and address training needs.