TVS Electronics - Associate Product Manager - Printers & Scanners (3-5 yrs)

Associate Product Manager (Printers & Scanners Product Line)

Department/Function: Product Management

Job Summary/Objective:

- The Associate Product Manager for Printers & Scanners at TVS Electronics will be responsible for driving revenue and profitability for the respective product lines.

- This role will involve market analysis, customer journey mapping, product development, and strategic marketing efforts.

- The candidate will ensure the product line's market fit, provide technical expertise, and maintain a competitive edge through continuous market monitoring.

Key Responsibilities:

- Drive revenue and profitability of the Printers & Scanners product line.

- Develop and launch new or variant products in collaboration with market partners and field teams.

- Conduct market analysis, research, and Customer Journey Mapping (CJM) for defined products, customers, and industry segments, including VoC (Voice of Customer) collection.

- Finalize product positioning, go-to-market strategies, product marketing fit, and understanding of use cases.

- Conduct regular field market visits and develop business strategies.

- Provide technical and domain expertise to sales and pre-sales teams.

- Monitor competition and market dynamics to introduce new variants or features.

Required Qualifications:

- Minimum of 3-5 years of experience in Product Management (Printers & Scanners).

- Proficiency in MS Office, product lifecycle management, and product marketing.

- Bachelor's degree in a related field (e.g., engineering, business, marketing).

- Strong analytical and data-driven decision-making abilities.

- Understanding of technology and market trends.

Preferred Qualifications:

- Knowledge of one or more of the following domains:

- Touch POS systems, Handheld Products.

- Thermal printing & Barcode/RFID technologies.

- IT (PC, Servers, AIO, etc.) & IT Peripherals.

Skills and Competencies:

- Strong market analysis and strategic planning capabilities.

- Excellent communication and collaboration skills.

- Ability to handle multiple priorities and deliver results under deadlines.

- Technical proficiency and a strong understanding of product-market dynamics.

Candidates having product management experience only in Printers & Scanners are preferred.