USP - Marketing Data Operations Manager (5-7 yrs)

About the job

Description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work-an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview:

The position is a non-supervisory position in our Digital Marketing team. This position is responsible for implementing the data strategy in relation to USP's Marketing Automation Platform (MAP) and maintaining data quality between USP's Salesforce CRM and the MAP. The role will also support in data normalization, marketing data audits, and internal training on data management practices.

How will YOU create impact here at USP?

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:

- Data Quality: Monitor and maintain data quality between CRM and MAP, ensuring accuracy, consistency, and completeness. Conduct data enrichment activities to improve the quality and depth of customer and prospect information.

- Marketing Data Audits: Perform regular audits of marketing data to identify and resolve duplicate, incomplete, or outdated records.

- Seamless Integration of Data: Collaborate with marketing, sales, and IT teams to ensure seamless data integration across platforms (e.g., CRM, marketing automation, and analytics tools). Oversee the integration, collection and storage of data from different digital marketing channels.

- Data Normalization: Assist in standardizing and normalizing data, including setting up validation rules, filters, and workflows for data entry.

- Data Quality Reports: Provide regular reports and updates on the status of data quality initiatives, including key metrics and areas for improvement.

- Training: Train internal teams on proper data management practices to reduce errors and maintain data quality across systems.

Who is USP Looking For?

- The Successful Candidate Will Have a Demonstrated Understanding Of Our Mission, Commitment To Excellence Through Inclusive And Equitable Behaviors And Practices, Ability To Quickly Build Credibility With Stakeholders, Along With The Following Competencies And Experience

- Bachelor's degree in marketing, information systems, business, or a related field

- 5-7 years of experience in marketing operations, data management, or a related field and experience with Salesforce CRM system and Marketing Automation Platforms (preferably Marketo)

- Experience with data visualization tools (e.g., Tableau) for reporting on data, familiarity with SQL or other query languages for advanced data management tasks and experience with data governance and familiarity with data privacy regulations (GDPR, CCPA, HIPAA, etc.)

- Strong analytical skills and proficiency in Excel or similar tools for data analysis and transformation

- Ability to collaborate effectively with IT, marketing, and sales teams to ensure cross-departmental data alignment.

- Strong written and verbal communication skills to document processes and train others in data management best practice.

Additional Desired Preferences

- Expertise with SQL or other query languages for advanced data management tasks

- Understanding of how to build a variety of marketing models, including attribution models

- Demonstrated interest in identifying opportunities to improve marketing processes and workflows to enhance efficiency and effectiveness

- Excellent organizational skills to manage multiple projects simultaneously while meeting deadlines

Supervisory Responsibilities:

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.