Manager - Social Media & PR

We are seeking a highly skilled and innovative Marketing Manager to lead our social media and corporate communications efforts. The ideal candidate will be responsible for developing and executing strategies that enhance our brand presence across social media platforms, manage public relations, and overseeing corporate communications to drive business growth and reputation.

Key Responsibilities:

• Social Media Activations:
• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and customer acquisition.
• Manage and optimize social media campaigns across platforms (youtube, FB,Twitter, Instagram, LinkedIn, etc.) to achieve marketing objectives.
• Collaborate with the creative team to produce engaging content (posts, videos, stories) that aligns with our brand voice and messaging.
• Monitor social media analytics to evaluate campaign performance and adjust strategies accordingly.
• Public Relations (PR):
• Develop and maintain strong relationships with media contacts, influencers, and industry partners to secure media coverage and brand mentions.
• Craft and distribute press releases to announce company news, achievements, and initiatives.
• Manage crisis communications by developing and implementing crisis management plans to protect the company's reputation.
• Coordinate media events, interviews, and press conferences to promote our brand story.
• Corporate Communications:
• Oversee the development of internal communications to ensure alignment with company goals and values.
• Create and disseminate corporate announcements, newsletters, and other internal communications materials.
• Manage the company's intranet and ensure it remains updated with relevant information.
• Develop and implement employee engagement strategies through internal communications.
• Corporate Marketing:
• Collaborate with the marketing team to develop and execute corporate marketing strategies that align with business objectives.
• Assist in creating marketing materials such as brochures, presentations, and corporate videos.
• Manage corporate branding across all touchpoints to ensure consistency and adherence to brand guidelines.
• Develop and maintain partnerships with external vendors and agencies to support corporate marketing initiatives.
• Content Strategy:
• Develop a content strategy that aligns with our brand messaging and resonates with our target audience.
• Oversee the creation of high-quality content across all marketing channels, including social media, press releases, and corporate communications.
• Ensure content is optimized for SEO to improve visibility and reach.
• Budget Management:
• Manage the social media and corporate communications budget effectively, ensuring optimal resource allocation across initiatives.
• Track expenditures and provide regular budget status updates to senior management.
• Team Collaboration:
• Work closely with cross-functional teams (sales, product, customer service) to ensure alignment and support of business objectives.
• Provide training and guidance to junior team members on best practices in social media and corporate communications.

Requirements:

• Education: Bachelors or Masters degree in Marketing, Communications, or a related field.
• Experience: Minimum 3-7 years of experience in marketing with a focus on social media and corporate communications. Experience in the advertising or media industry is preferred.