Vegrow - Head - Branding & Marketing (8-12 yrs)

Head of Branding & Marketing

Role Overview:

- We are looking for a Head of Branding & Marketing to build and establish Vegrow's brand from scratch in the B2B agritech space.

- This role is crucial in shaping Vegrow's identity, crafting our narrative, and ensuring we stand out in a highly fragmented and traditional market.

- The ideal candidate is a brand storyteller, strategic thinker, and execution powerhouse who can blend data-driven marketing with creativity to drive Vegrow's growth.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop a strong, differentiated, and scalable brand identity for Vegrow in the B2B agritech space.

- Craft and communicate Vegrow's brand narrative, mission, and vision to establish thought leadership.

- Define brand guidelines and ensure consistent branding across all touchpoints (internal & external).

- Establish Vegrow as a trusted partner for farmers, traders, wholesalers, and businesses.

Marketing Strategy & Execution:

- Build and execute integrated marketing campaigns (digital, offline, partnerships) tailored for B2B agritech audiences.

- Develop GTM (Go-To-Market) strategies for Vegrow's expansion into new geographies and categories.

- Leverage data and insights to drive customer segmentation, brand awareness, and lead generation.

- Identify and implement cost-effective marketing channels (online and offline) for brand amplification.

Content, Communication & Thought Leadership:

- Create a strong content marketing strategy to highlight industry trends, farmer success stories, and Vegrow's impact.

- Oversee PR, media relations, and influencer partnerships to enhance Vegrow's credibility.

- Develop compelling B2B marketing collaterals (case studies, whitepapers, blogs, etc.).

- Establish Vegrow's presence in agritech conferences, events, and industry panels to drive authority.

Farmer & Trader Engagement:

- Design educational campaigns for farmers and stakeholders to increase adoption and trust in Vegrow.

- Work with the product and sales teams to enhance customer experience through marketing-led interventions.

- Develop community-driven marketing initiatives that create engagement and loyalty among stakeholders.

Performance & ROI Tracking:

- Establish KPIs and success metrics to measure marketing effectiveness and brand penetration.

- Monitor and optimize marketing spends to ensure high ROI on branding initiatives.

- Utilize customer insights, market research, and competitive analysis to refi ne strategies.

Ideal Candidate Profile:

Must-Have Qualifications & Experience:

- 8 to 12 years of experience in brand building, marketing strategy, and execution (preferably in B2B, agritech, FMCG, or startup environments).

- Proven experience in first-time brand creation and scaling brands in nascent or fragmented markets.

- Strong understanding of B2B marketing, rural markets, and agritech ecosystems.

- Expertise in branding, digital marketing, content marketing, and PR.

- Hands-on experience in executing high-impact campaigns with lean budgets.

- Exceptional storytelling, communication, and stakeholder management skills.

Preferred Qualifications:

- Experience in agribusiness, rural marketing, or supply chain marketing.

- Background in growth marketing, demand generation, or community building.

- Knowledge of regional languages and rural consumer behavior.

- Experience working in fast-paced, high-growth startups.