VIP Bags - Senior Brand Manager (4-7 yrs)

Role: Senior Brand Manager

Location: Corporate Office, Mumbai

Reports to: Brand Head

Direct reportees: Individual Contributor

Company turnover: 2700 Cr

Brand turnover: 800 Cr

About VIP:

Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market- leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.

Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether its the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures.

VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.

Qualifications/ Experience:

- Min 4-7 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion

- MBA in Sales & Marketing, preferably from a premium B School

- Excellent analytical and problem-solving skills.

- Strong communication, collaboration, and interpersonal skills.

- Ability to multitask and work in a fast-paced environment

Role & Responsibilities:

- Develop and implement strategic product plans for assigned luggage categories, aligned with overall brand objectives and market trends.

- Manage the product lifecycle, from concept development and product sourcing to launch and post-launch analysis.

- Conduct market research and competitor analysis to identify trends and opportunities, supporting the product design process by identifying consumer-relevant innovations to maintain a healthy product portfolio.

- Analyse market trends, consumer preferences, and insights, estimating market size and pricing for the category to identify new opportunities.

- Extract consumer insights from market research and collaborate with design, development, manufacturing, and creative agencies to execute new product launches and brand communication.

- Collaborate with cross-functional teams to execute marketing campaigns and product launches.

- Drive category sales and support sales channels through the execution of advertising, promotion, and branding activities.

- Lead various planning cycles (e.g., long-range plan, profit plan, operating plan) for the category.

Manage the brand budget and track performance.