Wakefit - Head - Retail Experience - Design/Visual Merchandising/Retail communication (10-15 yrs)

Head - Retail Experience (Design, VM and Retail communication)

1. Strategic Leadership:-

- Develop and implement a comprehensive visual merchandising strategy that aligns with the company's brand identity and sales goals.

- Collaborate with senior management to set visual merchandising objectives and KPIs.

2. Design and Execution:-

- Oversee the creation and execution of visual merchandising plans, including store layouts, window displays, and in-store signage.

- Ensure visual merchandising standards are consistently maintained across all retail locations.

3. In-Store Experience:-

- Design and oversee the execution of in-store experiences, including layout, merchandising, and customer service practices.

- Ensure that store environments are engaging, welcoming, and aligned with brand standards.

3. Team Leadership:-

- Train and support store staff to deliver exceptional customer service and create memorable shopping experiences.

- Foster a customer-centric culture within the team through regular coaching, workshops, and performance feedback.

4. Customer Journey Mapping:-

- Develop and implement customer journey maps to identify key touchpoints and opportunities for improvement.

- Use insights from customer journey analysis to refine in-store processes and interactions.

5. Innovation and Best Practices:-

- Stay informed about emerging trends in retail and customer experience, and integrate innovative solutions into store operations.

- Implement best practices for customer engagement, including digital tools, loyalty programs, and personalized services.

6. Performance Metrics:-

- Define and track key performance indicators (KPIs) related to customer experience and store performance.

- Analyze data and feedback to assess the effectiveness of experience initiatives and drive continuous improvement.

7. Cross-Functional Collaboration:-

- Collaborate with marketing, visual merchandising, and product teams to ensure a cohesive and integrated customer experience.

- Work with store managers to address specific store needs and challenges.

8. Event Planning and Execution:-

- Plan and coordinate in-store events, promotions, and special activities to enhance customer engagement and drive foot traffic.

- Oversee the execution of events to ensure they meet brand standards and customer expectations.

Qualifications:-

- Degree in Visual Merchandising, Marketing, Design, or a related field.

- Minimum of 10 years of experience in visual merchandising, with at least 4 years in a leadership role.

- Proven track record of successfully managing and executing visual merchandising strategies in a retail environment.

- Strong creative and design skills with an eye for detail and a deep understanding of brand aesthetics.

- Excellent leadership, communication, and interpersonal skills.

- Ability to analyze sales data and consumer trends to inform visual merchandising decisions.

- Proficiency in visual merchandising software and tools.