WebCastle - Digital Marketing Strategist (4-8 yrs)

Key Responsibilities:

- Develop data-driven digital marketing strategies aligned with business goals.

- Conduct market research and competitor analysis to identify growth opportunities.

- Plan and execute SEO, SEM, PPC, social media, and content marketing strategies.

- Optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

- Analyze website traffic, campaign performance, and user behavior to refine strategies.

- Collaborate with content creators, designers, and developers to enhance user engagement.

- Stay updated with the latest digital marketing trends, tools, and industry best practices.

- Monitor and report key performance metrics, ensuring continuous optimization.

- Manage budgets effectively to maximize ROI.

Requirements:

- Proven experience in digital marketing with a strong strategic mindset.

- Expertise in SEO, SEM, PPC, social media marketing, and performance marketing.

- Proficiency in Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, and CRM tools.

- Strong analytical and problem-solving skills with a data-driven approach.

- Excellent communication, collaboration, and project management skills.

- Experience in both B2B and B2C marketing campaigns is a plus.

- Familiarity with marketing automation tools is an added advantage.

- Master's in the related field.