Business Development Executive- Nutraceutical (Contract Manufacturing)

ROLE OUTLINE: Responsible to manage Business Development of new as well as existing products by acquiring new & existing prospective client, generating leads through referrals, social media, networking at conferences and trade fairs etc. Also, responsible for an effective customer relationship management, re-engaging the lost and inactive clients, drawing referrals from existing client to expand new client base.

KEY DELIVERABLES:

Business Development Planning & Execution

• Develop client base through social media platforms, referrals, emails, cold callings and website inquiries, attending trade fairs, conferences etc. and thereby contact decision-makers, screen potential business opportunities, select the deals in line with internal SOP, lead and facilitate sales.
• Helping team to identify and effectively converting the enquiry into active discussion by understanding the specific requirement and further probing techniques.
• Ensure to check and adherence to all internal SOPs like getting KYC, NDA etc. filled up, preparing sales contract including price quotation and other specifications in coalition with Legal Team to initiate the further proceedings.
• Manage negotiating on pricing and other customization prudently to sustain optimized profit margin.
• Ensure taking timely follow up and coordination with all internal stakeholders involved in the sales cycle to get the required product produced and delivered to client as per agreed deadline.
• Tracking competitors activity on me-too product range, specification, market share to analyse business development strategy by anticipating the scope of new product development need, modification of existing product and outreach the prospect.
• Plan and prepare data related to sales forecasting, budgeting, required marketing activity to discuss with management to optimize the overall sales and ensuring timely payment collection.
• Plan and devise effective strategy to sustain sales across the new client, existing clients as well as reviving the inactive clients.
• Drive new avenues for marketing the company products, present case studies, obtain client testimonials, write blogs, social media content etc.

Customer Relationship Management

• Ensure customer queries pertaining to product information, specification, pricing, expected delivery time etc. are addressed timely, properly and effectively.

• Ensure regular follow up and coordination with customer are made around the new product mandate as well as need of modification of any product formulation as suggested by regulatory team adhering to FSSAI, AYUSH compliance.

• Ensure clients feedback are taken periodically, recorded, analysed and appropriate action is taken to better the overall customer experience and retention.

• Establish a post sales connect with the new client in order to identify gaps to enhance and keep healthy relationships ahead.

Analysis & Reporting

• Maintaining database of prospects & provide weekly progress report to the leadership team via online Google Spreadsheet.

• Provide monthly information to the leadership on potential data, competitors activities, new opportunities, best practices and other changes in the industry to discuss and effectively develop business development/ expansion strategy.