Crompton Greaves Consumer Electricals

The brand “Crompton Greaves” is one of the oldest brands in the country and has a rich legacy associated with great quality, reliability, superior engineering capability, product design and inspires an immense amount of trust. In our journey as CGCEL we are making the brand more contemporary and are building on our legacy to become a more dynamic, younger and innovative “Crompton”. We will engineer this by building innovative products, that provide meaningful solutions to consumer needs.

Over the last few years, we have launched some breakthrough products like India’s first anti-dust fan and anti-bacterial LED bulb.We manage our product portfolio by continuously understanding our consumers better. Consumer insights across categories are critical to sustaining and growing the core product segments and adding new ones. We work towards getting the right products to market faster and developing long-term product strategies and coherent roadmaps.

Crompton products are differentiated, provide meaningful consumer benefits, deliver superior performance, and are designed with consumers in mind. Our design philosophy ensures the most effective interplay of ergonomics, function, utility and form to provide a portfolio covering a wide spectrum of product feature-benefits as well as price points.

As we continue to transform CGCEL into a consumer focussed organisation, we have a strong commitment to build capabilities in the areas of Go-to-Market, Brand and Portfolio Management, Innovation and Operational Excellence. People are key to the business and it starts with identification of the right talent for the role and then nurturing the talent pool to consistently deliver high performance.