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Kantar
3.5
based on 1.2k Reviews

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Company Overview
Associated Companies
Company Locations
Working at Kantar
Company Summary
Kantar is the world's leading data, insights, and consulting company. They help clients understand people and inspire growth, and our innovative approach to market research.
Overall Rating
3.5/5
based on 1.2k reviews

5% below
industry average

Critically rated for
Promotions, Salary, Work satisfaction
Work Policy

Hybrid
74% employees reported

Monday to Friday
83% employees reported

Flexible timing
70% employees reported

No travel
59% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
50 employees reported
Health insurance
45 employees reported
Office cab/shuttle
31 employees reported
Cafeteria
31 employees reported
View all benefits
About Kantar
Founded in2008 (17 yrs old)
India Employee Count5k-10k
Global Employee Count10k-50k
HeadquartersLondon, London, United Kingdom (UK)
Office Locations
--
Websitekantar.com
Primary Industry
Other Industries
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View in video summary
Kantar is the world’s leading data insights and consulting company.
For over 75 years we have been pioneers in developing new technologies to provide our clients with a unique understanding of people. Our global team of more than 25,000 use that unique understanding to inspire business growth for our clients at every stage of the marketing cycle. As a result, our clients have the ability to build customer-obsessed marketing organizations that understand how and where to invest for impact, how to build brands, how to grow customer penetration and loyalty, and how to transform the market to win greater share.
Within Kantar lies Kantar Analytics, a strategic, forward-thinking team of over 1,500 globally that uses cutting-edge advanced analytics techniques and AI-powered technology to predict consumer behavior and optimize priorities for growth.
We help clients build stronger brand connections and differentiated experiences, manage complex data and enable faster action, optimize marketing spending to improve both short and long-term ROI, increase value from customers. Our solutions continue to push the envelope with innovation and lead the way in AI and Machine Learning within our industry.
Established in May of 2018, Kantar Analytics has quickly grown to a $100 million business and a highly recognized growth platform for Kantar.
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Kantar Ratings
based on 1.2k reviews
Overall Rating
3.5/5
How AmbitionBox ratings work?

5
330

4
358

3
270

2
117

1
130
Category Ratings
3.6
Job security
3.4
Company culture
3.3
Work-life balance
3.2
Skill development
3.1
Work satisfaction
3.0
Salary
2.9
Promotions
Kantar is rated 3.5 out of 5 stars on AmbitionBox, based on 1.2k company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at Kantar
based on 1.1k reviews
3.2
Rated by 353 Women
Rated 3.4 for Job security and 3.2 for Skill development
3.6
Rated by 749 Men
Rated 3.7 for Job security and 3.6 for Company culture
Work Policy at Kantar
based on 162 reviews in last 6 months

Hybrid
74%

Work from office
16%

Permanent work from home
10%
Kantar Reviews
Top mentions in Kantar Reviews
+ 5 more
Compare Kantar with Similar Companies
![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
---|---|---|---|---|
Overall Rating | 3.5/5 based on 1.2k reviews | 3.9/5 based on 3.7k reviews | 3.6/5 based on 2.5k reviews | 4.0/5 based on 2.8k reviews ![]() |
Highly Rated for | ![]() No highly rated category | Job security Company culture | ![]() No highly rated category | Work-life balance Company culture Job security |
Critically Rated for | Promotions Salary Work satisfaction | Promotions | Promotions Salary Work satisfaction | Promotions |
Primary Work Policy | Hybrid 74% employees reported | Work from office 54% employees reported | Work from office 85% employees reported | Hybrid 87% employees reported |
Rating by Women Employees | 3.2 Average rated by 353 women | 4.1 Good rated by 1.3k women | 3.5 Good rated by 1.1k women | 4.1 Good rated by 772 women |
Rating by Men Employees | 3.6 Good rated by 749 men | 3.8 Good rated by 2.2k men | 3.6 Good rated by 1.3k men | 4.0 Good rated by 1.8k men |
Job security | 3.6 Good | 3.9 Good | 3.6 Good | 3.8 Good |
View more
Kantar Salaries
Kantar salaries have received with an average score of 3.0 out of 5 by 1.2k employees.
Research Manager
(417 salaries)

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₹6.5 L/yr - ₹11.2 L/yr
Senior Research Manager
(365 salaries)

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₹7 L/yr - ₹13.6 L/yr
Senior Analyst
(305 salaries)

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₹3 L/yr - ₹13 L/yr
Associate Research Manager
(233 salaries)

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₹6 L/yr - ₹10 L/yr
Accounts Manager
(164 salaries)

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₹9 L/yr - ₹17.5 L/yr
Analyst
(158 salaries)

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₹3 L/yr - ₹8 L/yr
Senior Accounts Manager
(144 salaries)

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₹11 L/yr - ₹24 L/yr
Software Engineer
(142 salaries)

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₹4 L/yr - ₹11 L/yr
Programmer
(141 salaries)

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₹4 L/yr - ₹6 L/yr
Data Analyst
(123 salaries)

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₹3 L/yr - ₹9.2 L/yr
Kantar Interview Questions
A Research Manager was asked Q. What are the different types of segmentation techniques used?
A Research and Development was asked Q. What is the difference between random and non-random sampling?
An Associate Research Manager was asked 1mo agoQ. Can you describe an advertisement that stands out in your memory? What...read more
A Senior Manager was asked Q. How do you set target groups?
A Research Intern was asked 8mo agoQ. What is primary research?
Kantar Jobs
Popular Designations Kantar Hires for
Popular Skills Kantar Hires for
Current Openings
Kantar Subsidiaries

Kantar Worldpanel
3.2
• 40 reviews

Millward Brown
3.0
• 21 reviews

Research International
4.5
• 4 reviews
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Kantar FAQs
When was Kantar founded?
Kantar was founded in 2008. The company has been operating for 17 years primarily in the Analytics & KPO sector.
Where is the Kantar headquarters located?
Kantar is headquartered in London, London.
How many employees does Kantar have in India?
Kantar currently has more than 6,600+ employees in India. Marketing & Communication department appears to have the highest employee count in Kantar based on the number of reviews submitted on AmbitionBox.
Does Kantar have good work-life balance?
Kantar has a work-life balance rating of 3.3 out of 5 based on 1,200+ employee reviews on AmbitionBox. 43% employees rated Kantar 3 or below, while 57% employees rated it 4 or above for work-life balance. This rating suggests that while some employees recognize efforts towards work-life balance, there is scope for improvement based on employee feedback. We encourage you to read Kantar work-life balance reviews for more details.
Is Kantar good for career growth?
Career growth at Kantar is rated as poor, with a promotions and appraisal rating of 2.9. 43% employees rated Kantar 3 or below on promotions / appraisal. This rating reflects a negative sentiment among employees for career growth. We recommend reading Kantar promotions / appraisals reviews for more detailed insights.
What are the cons of working in Kantar?
Working at Kantar does have some drawbacks that potential employees should consider. The company is poorly rated for promotions / appraisal, salary & benefits and work satisfaction, based on 1,200+ employee reviews on AmbitionBox.
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