Orient Electric

Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. OEL stock trades under the code "541301" on BSE and under the code "ORIENTELEC" on NSE.

In the domestic market, Orient Electric has a well-organised distribution network reaching 1,35,000 retail outlets and a strong service network covering more than 450 cities. In addition to India, the company enjoys a market presence in more than 30 countries. The company draws a sizable advantage from proprietary production facilities enabling it to manufacture first-to-market, consumer-centric products with best-in-class quality and performance.

Driven by a deep understanding of its consumers, Orient Electric leverages its strong manufacturing and R&D capabilities to deliver innovative and thoughtfully designed products. As the company continues its journey, its focus remains on driving growth through consumer-centric innovation and building a future-ready organization. Its strategic priorities are centered on unlocking the organization’s growth potential, enhancing operational efficiencies, and meeting evolving customer needs with innovative solutions that bring convenience to everyday life.