Smaaash Entertainment
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About Smaaash Entertainment

SMAAASH - India's most acclaimed gaming and entertainment center, where the realms of sports, virtual reality, music, and dining converge to create an immersive, interactive, and innovative social experience for families, friends, and children alike
With 13 locations spread across 11 Cities in India, SMAAASH is a household name. Our comprehensive entertainment hubs cater to the young and the young at heart. No matter your age or interests, we have something to captivate everyone. We are pioneers in sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and go-karting tracks.
But we don't stop there - we constantly push the boundaries of what's possible. Our team is dedicated to exploring concepts unheard of, and we take pride in bringing you cutting-edge entertainment. Picture yourself in new war games that feature realistic guns and advanced feedback systems, or immerse yourself in mind-boggling experiences with artificial intelligence, robots, and even drones.
Get ready to be awestruck, amazed, and delighted as we elevate your gaming experiences to unparalleled heights.
Welcome to a world where adventure knows no bounds - welcome to SMAAASH!
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Compare Smaaash Entertainment with Similar Companies
Change Company | Change Company | Change Company | ||
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Overall Rating | 3.6/5 based on 248 reviews | 4.4/5 based on 561 reviews | 4.4/5 based on 566 reviews | 3.8/5 based on 205 reviews |
Highly Rated for | No highly rated category | Company culture Skill development Salary | Company culture Skill development Job security | Work-life balance Company culture |
Critically Rated for | Promotions Job security | No critically rated category | No critically rated category | Promotions Skill development Salary |
Primary Work Policy | Work from office 95% employees reported | Work from office 69% employees reported | Work from office 61% employees reported | Hybrid 53% employees reported |
Rating by Women Employees | 3.5 Good rated by 36 women | 4.1 Good rated by 25 women | 4.0 Good rated by 35 women | 3.9 Good rated by 66 women |
Rating by Men Employees | 3.6 Good rated by 183 men | 4.4 Good rated by 410 men | 4.4 Good rated by 415 men | 3.8 Good rated by 127 men |
Job security | 3.1 Average | 4.2 Good | 4.2 Good | 3.7 Good |
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Smaaash Entertainment News
Nazara Completes Acquisition Of UK-Based Curve Games
- Nazara Technologies completes the buyout of UK-based Curve Digital Entertainment Ltd, also known as Curve Games, for INR 247 Cr.
- Curve Games, founded by Jason Perkins, possesses popular gaming IPs like Fall Flat, For the King, The Ascent, and Lawn Mowing Simulator.
- Nazara's board approved the acquisition proposal for INR 248 Cr, aiming to expand into global PC and console markets with Curve Games' publishing expertise.
- Curve Games will maintain its London office, staff, and leadership team following the acquisition.
- Nazara earmarked $100 Mn for mergers and acquisitions in the gaming segment, focusing on games development and publishing expansion.
- This acquisition is Nazara's second under its international games development mission, with Fusebox Games being the first acquired.
- Nazara's acquisition spree also includes buying bankrupt Smaaash Entertainment, having acquired other entities like PokerBaazi parent, ZeptoLab game IPs, StarLadder, and Funky Monkeys.
- Nazara's CEO emphasizes on organic growth through expanding publishing business, investing in game development, scaling esports arm, and improving adtech and monetization.
- Despite recent profitability declines, Nazara anticipates acquisition benefits to reflect in upcoming quarters.
- Shares of Nazara closed 6.5% higher at INR 1,328 on the BSE following the acquisition news.

Nazara Technologies Acquires Sachin Tendulkar-Backed Smaaash for ₹126 Crore
- Mumbai-based Nazara Technologies acquires Smaaash Entertainment Pvt. Ltd. for ₹126 crore, with the acquisition completed under the Insolvency and Bankruptcy Code (IBC).
- Nazara infused ₹10 crore in equity and extended an unsecured inter-corporate loan of ₹116 crore to settle creditor dues as part of the acquisition deal approved by the NCLT.
- The transaction gives Nazara complete ownership of Smaaash's location-based entertainment assets and an option to convert the loan into equity in the future, aligning with Nazara's aim to enhance its gaming ecosystem.
- Smaaash, known for blending virtual reality and interactive sports, faced financial stress and entered insolvency proceedings in 2022 due to pandemic disruptions and a debt burden, with creditors' claims totaling ₹426.3 crore.

From Snitch To Stable Money — Indian Startups Raised $134 Mn This Week
- The Indian startup ecosystem witnessed a 45% uptick as startups raised $134.4 Mn across 16 deals in the first week of June, with funding mainly in ecommerce and fintech sectors.
- Key funding rounds included Snitch raising $40 Mn in a Series B round, Udaan securing $39 Mn in Series G, and Stable Money raising $20 Mn in a Series B round.
- Other notable fundings were received by startups like LoanTap, GyanDhan, and Plush in the fintech and ecommerce spaces.
- Healthtech startup Biopeak secured $3.5 Mn in seed funding, while Decentro, a fintech SaaS startup, raised the same amount in a Series B round.
- Startup IPO developments included Lenskart preparing for a $1 Bn IPO, Moneyview's $400 Mn IPO, and Aequs pre-filing IPO papers to raise $200 Mn.
- Groww announced its Series F funding of $202.3 Mn, while Nazara acquired Smaaash for INR 126 Cr and Zaggle planned to acquire Dice Enterprises for INR 123 Cr.
- Pepperfry is set to raise $5 Mn from existing investors like General Electric and Goldman Sachs to support its growth and expansion.
- The funding activity in the Indian startup ecosystem showcased variations with Udaan, Snitch, and fintech startups leading the capital infusion trends.
- This week saw a significant rise in seed stage fundings, with seven startups raising $7.7 Mn, compared to $3.2 Mn in the previous week.
- Overall, the funding landscape in India's startup sector saw a mix of fintech, ecommerce, and healthtech startups attracting investments, signaling recovery and growth.
- The volatility in funding trends and IPO developments highlighted the resilience and adaptability of Indian startups amidst changing market conditions.

Nazara Technologies Gets NCLT Nod For Acquisition Of Smaaash Entertainment
- Nazara Technologies has received approval from the NCLT for acquiring Smaaash Entertainment, as part of a resolution plan.
- Smaaash Entertainment is currently undergoing a corporate insolvency resolution process that started in 2022.
- The NCLT settled a dispute regarding the ownership of the Smaash brand, declaring a previous transfer of assets to be fraudulent and void.
- Shares of Nazara Technologies closed 5.45% higher post the news, reaching Rs 1,071.2 per share.

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