
Upstox

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About Upstox

Upstox (Rebranded from RKSV) is a retail brokerage firm for trading securities and commodities. Offers online trading software (mobile and web) for free, and charges a flat monthly trading fee. Also offers a zero-commission pricing model, with a flat charge of Rs 20 per order traded. As of Feb 2016, the company had 50,000 active traders and had a daily traded turnover of INR 6,000 crore. Raised $4M in funding led by Kalaari Capital, GVK Davix, Ratan Tata, and other investors in Feb 2016
(Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.
Upstox, co-founded by Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath, is India's leading wealth-tech platform, it began as RKSV Securities - a name derived from the initials of its visionary founders and quickly became a pioneer in India’s financial technology space. Over the years, we’ve grown and trusted by over 1.3+ crore customers, with a trading turnover crossing ₹60,000 crore in 2022. Backed by Ratan Tata, our mission is to enable every Indian to invest right, trade right, and build wealth confidently.
We offer simplified trading and investing through our mobile app and desktop platforms, catering to various user preferences with two distinct modes:
- Upstox Pro: Aimed at active traders, offering advanced trading features in Equities, Futures, Options, Currencies, and Commodities.
- Upstox for Investors: Designed for beginners, providing easy access to Stocks, Mutual Funds, IPOs, Gold, and Fixed Income products (T-Bills, G-Secs, SDLs, Fixed Deposits, NCDs), alongside Insurance and more.)
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![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
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Overall Rating | 3.5/5 based on 182 reviews | 3.7/5 based on 4.6k reviews | 3.6/5 based on 1.8k reviews | 3.7/5 based on 2.3k reviews |
Highly Rated for | ![]() No highly rated category | ![]() No highly rated category | ![]() No highly rated category | ![]() No highly rated category |
Critically Rated for | Promotions Company culture Work satisfaction | Promotions Work satisfaction | Promotions Skill development Work satisfaction | Promotions Work satisfaction |
Primary Work Policy | Hybrid 56% employees reported | Work from office 81% employees reported | Work from office 85% employees reported | Work from office 87% employees reported |
Rating by Women Employees | 3.3 Average rated by 47 women | 3.7 Good rated by 1.3k women | 3.5 Good rated by 406 women | 3.5 Good rated by 419 women |
Rating by Men Employees | 3.6 Good rated by 117 men | 3.6 Good rated by 3k men | 3.6 Good rated by 1.3k men | 3.7 Good rated by 1.7k men |
Job security | 3.4 Average | 3.4 Average | 3.5 Good | 3.6 Good |
Upstox Salaries
Customer Service Executive

Software Development Engineer II

Senior Software Engineer

Sales Executive

Software Developer

Product Manager

Customer Support Executive

Software Development Engineer 3

Technical Lead

Software Engineer

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Groww crosses 100 mn downloads, leads investment app space
- Groww has surpassed 100 million downloads, leading in the investment app space ahead of competitors like Angel One, Zerodha, and Upstox.
- Last month, Groww filed for a ₹468 crore IPO as it demonstrated strong financial performance with a three-fold jump in net profit in FY25 to ₹1,819 crore and a revenue increase of 31 per cent to ₹4,056 crore.
- Groww facilitated over one-third of all new demat accounts opened in FY25, with an active client base of 1.29 crore by March 2025, witnessing a 36% growth compared to the previous year.
- Additionally, Groww Mutual Fund, the AMC arm of Groww, is a significant player in mutual fund distribution, showing a strategic approach to its offerings and expansion through acquisitions like Fisdom.

Dhan soon to turn unicorn with $200 million fundraise from ChrysCapital, Alpha Wave, MUFG
- Online stock trading and investment platform Dhan is on the brink of becoming a unicorn as it finalizes a $190-200 million funding round led by ChrysCapital, with participation from Alpha Wave and MUFG.
- This funding round values Dhan at $1.1 billion and includes primary capital and secondary sales, marking Dhan as the fifth unicorn of the year.
- Tech giants Google and Amazon are considering investments in Dhan in a follow-up round, alongside existing investors like Beenext and Mirae Asset Venture Investments.
- With a focus on high-frequency and professional traders, Dhan turned profitable in FY24, reporting a net profit of Rs 155 crore and revenue reaching Rs 380 crore.
- Founded in 2021 by former Paytm Money CEO Pravin Jadhav, Dhan is aiming to benchmark itself against public markets with its current annual recurring revenue standing at Rs 1,000 crore.
- Competitor Groww, aiming for a $1 billion IPO, and Angel One, a listed tech-backed stock broker, are also being closely watched by investors in the evolving wealth management startup landscape.
- Dhan's growth in active users amidst regulatory changes and industry challenges reflects its focus on profitability and high-frequency users, positioning it well in a competitive market.
- Recent regulatory changes impacting the F&O segment have posed challenges for stock brokers, although Dhan's focus on serious traders may alleviate some effects, given their lower speculative nature.
- The burgeoning presence of new, digitally savvy investors in India, especially under 35, has boosted the growth of stock broking apps like Zerodha, Groww, Dhan, and Upstox, reshaping the industry landscape.
- Discount brokers have significantly impacted legacy broking houses, with the top three discount brokers holding close to 40% of the market share in terms of active traders, highlighting the industry's evolution towards high-volume, low-cost models.

Groww Confidentially Files for IPO with SEBI, Eyes $7-8 Billion Valuation
- Wealthtech unicorn Groww has filed for an IPO with SEBI under the pre-filing mechanism.
- The company is eyeing a $7-8 billion valuation with a potential IPO size ranging between $700-920 million.
- Groww's IPO is expected to be closely watched in the Indian fintech sector where it competes with players like Zerodha and Upstox.
- SEBI will review Groww's confidential DRHP, and upon approval, a publicly available updated DRHP will be filed with detailed financial disclosures.

The InvestTech Paradox ( a four part series)
- InvestTech platforms in India are crucial for retail participation in capital markets, but most struggle with profitability despite impressive growth in user counts.
- With only 5% of India's population investing in stocks, there is massive untapped potential, reflected in the significant increase in demat accounts.
- InvestTech platforms like Zerodha, Groww, and Upstox offer different models, from discount brokerage to holistic finance and robo-advisory services.
- Revenue strategies for these platforms include brokerage commissions, mutual fund and insurance commissions, subscription fees, transaction fees, AUM fees, and affiliates/cross-selling.
- SEBI regulations have influenced revenue models, creating challenges with zero brokerage wars, fee transparency, and customer acquisition costs.
- Engagement challenges arise in the InvestTech sector due to episodic investment activity, low user engagement, and fluctuating market conditions.
- The profitability gap in the sector is evident, with established players like Zerodha and Upstox showing significant profits while newer platforms struggle to break even.
- Challenges such as user acquisition costs, engagement, and monetization options need strategic solutions for InvestTech startups to achieve profitability.
- The 'winner-takes-most' dynamic underscores the importance of scale and profitability for sustained success in the InvestTech sector.
- The article suggests exploring becoming an AMC and strategic shifts for InvestTech startups to enhance profitability and sustainable growth.
Paytm Money posts 4% growth in April, outpaces Dhan in active clients
- Paytm Money outpaced Dhan in active clients in April, with a 4% growth compared to Dhan's 1% increase.
- Large brokers like Zerodha, Groww, Upstox, and Angel One experienced a decline in active user base during the same period.
- Paytm Money's growth is attributed to product upgrades, investor targeting, and recent launches like 'Trader Mode' and 'Options Scalper.'
- With 6.89 lakh active clients, Paytm Money is strengthening its position in the market and focusing on user engagement and retention.

Upstox’s Milan Bavishi Shares Fintech Storytelling Secrets with Invertis University Students
- Upstox's Milan Bavishi conducted a workshop on fintech storytelling at Invertis University.
- The workshop focused on content strategy and storytelling in the digital finance space.
- Milan Bavishi discussed the importance of storytelling in business communication, especially in fintech sectors.
- Students described the workshop as refreshing and eye-opening, gaining insights into real companies and industry demands.

Groww, Angel One, Zerodha face client attrition in March 2025 quarter
- The client base of brokerages Groww Invest Tech, Zerodha Broking, Angel One, and Upstox declined in the March 2025 quarter.
- Groww witnessed a decline in active client base, but it has shown a 40% increase compared to the same period last year.
- Zerodha Broking experienced a decrease of 2.31 lakh active clients in the March 2025 quarter.
- Angel One's client base dropped in the March 2025 quarter, and it recorded a 49% decline in profit in Q4FY25.

36 Women Entrepreneurs At The Helm Of Unicorns And Soonicorns In India
- The Indian startup ecosystem is seeing a rise in women entrepreneurs, with over 7,000 ventures being led by women.
- Startups led by women raised over $930 Mn from 136 deals by the end of 2024, showing a significant surge in funding.
- More than 73,000 startups in India have at least one woman director on the board, indicating increasing gender diversity.
- Government initiatives like offering term loans to first-time entrepreneurs aim to foster women entrepreneurship.
- Women founders like Falguni Nayar, Ruchi Deepak, and Ghazal Alagh have built unicorns in the Indian startup ecosystem.
- The contributions of women leaders in startups like INDmoney, Open Financial Technologies, BYJU’s, Nykaa, and Pristyn Care are celebrated.
- Noteworthy women entrepreneurs include founders of startups like Rivigo, Mamaearth, Square Yards, Upstox, and Pratilipi.
- These women leaders have made significant strides in various sectors like finance, healthcare, logistics, education, and technology.
- Their success stories showcase their entrepreneurial spirit, innovative ideas, and commitment to driving change in the industry.
- Women entrepreneurs like Swati Bhargava of CashKaro, Upasana Taku of MobiKwik, and Vineeta Singh of SUGAR Cosmetics are impacting the fintech and beauty sectors.

Volatility hits retail investors: NSE sees drop in active clients, demat accounts in January
- Zerodha, Upstox, and 5paisa Capital reported a decline in active investors in January.
- Mid-sized players like Paytm Money, Sharekhan, Mirae Asset Capital Markets, IIFL Securities, Samco Securities, Nuvama Wealth, and Geojit Financial Services also experienced downturns.
- New demat account openings fell to the lowest in 14 months in January.
- Market correction, SEBI's regulatory changes, and absence of major IPOs have been attributed to the slowdown.
Scalping Strategy For Bitcoin Lovers IN 2025 — Tradetalkshub
- Scalping strategy is not suited for all traders and requires quick action.
- Intraday trading involves buying and selling within a day.
- Choosing a broker platform is important for Intraday trading, such as Dhan Broker, upstox, and zerodha.
- The mentioned strategy helps identify trend pullbacks and enter trades with high-probability setups at key support and resistance levels.


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