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FirstCry
3.6
based on 1.7k Reviews
Video summary
Company Overview
Company Locations
FirstCry Reviews
Updated 13 Jun, 2025
Overall Rating
3.6/5
based on 1.7k reviews
3% below industry's average
know moreRating Distribution
5
722 (41.4%)
4
360 (20.7%)
3
251 (14.4%)
2
130 (7.5%)
1
279 (16%)
Category Ratings
3.4
Job Security
3.4
Work-Life Balance
3.4
Skill Development
3.3
Company Culture
3.3
Salary
3.3
3.0
Promotions
What employees say about FirstCry?
Insights from employee reviews on AmbitionBox
Workplace insights
Work from office
70% employees reported
Monday to Saturday
32% employees reported
Flexible timing
53% employees reported
No travel
57% employees reported
View more detailed insights
Gender based rating
3.5
Rated by Women
326 reviews
3.6
Rated by Men
1.3k reviews
FirstCry is rated
3.6 out of 5 stars on
AmbitionBox, based on 1.7k company reviews.This rating
reflects an average employee experience, indicating moderate satisfaction with
t... Read more
Detailed FirstCry Employee Reviews
Likes: Nothing
Dislikes: -They don’t provide full salary as committed.
They will give a meal card forcefully and give 2k salary in that card and show it as food allowance this was not informed
-They don’t provide petty cash on time
Its always delay by more than 1 month and force to celebrate customers bday on store
they want manager’s to spend from their po... Read More
Work Details
Work timings: Strict Timings
Work related travel: This job involves Travel Within City.
Likes: Nothing!! the worst company i have seen so far , in terms for interview process Dislikes: I was invited for F2F interview round at First cry Pune office. the invite was shared for 11 am. I was at the lobby of company at sharp 11 am. the receptionist made us wait for long 3 hrs with no information or any update about the interview process. The HR dint even come and address us. no one was receiving call from there end. the... Read More
View all detailed FirstCry employee reviews
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Explore Reviews by Department
View AllTop Mentions in FirstCry Reviews
1.7k reviews found
Sort By: Popular
Likes: Nothing good here Dislikes: Department head is crooked,she harrass staff in front of everyone,she thinks she's the princess and staff are salves, bad salary, worst company culture, no work life balance , nobody staying there because of that bossy lady.
Work Details
Work days: Monday to Saturday (Strict Timings)
Work related travel: This is a desk job.
Likes: What I appreciate most about working at FirstCry is the opportunity to be part of a fast-growing company that’s truly shaping the parenting and baby products industry in India. The work environment is dynamic, with a strong emphasis on innovation and customer experience. I enjoy the collaborative culture, where ideas are encouraged a... Read More
Dislikes:
Dislikes
Work Details
Work days: Monday to Saturday (Flexible Timings)
Work related travel: This is a desk job.
Likes: Timely salary payments and a brand name are the only real positive Dislikes: Toxic work culture, lack of employee benefits, unpredictable work hours, micromanagement, company politics, lack of recognition , increments are based on favouritism
Work Details
Work timings: Strict Timings
Work related travel: This is a desk job.
FirstCry Interview Questions
A Store Manager was asked 9mo agoQ. How do you handle degrowth?
An Assistant Manager was asked 9mo agoQ. How many components are there in a KPI?
A Node JS Developer was asked Q. What is the Event Loop in Node.js?
A Purchase Executive was asked 3mo agoQ. Do you know the procurement process?
A PHP Developer was asked 10mo agoQ. What are the OOP concepts in PHP?
Likes: When joined it was a good company and after company goes to limited company in share market listed company day by day going worst.
Many old employees leaving company due to companys internal enviornment and New HR Policies Dislikes: Recent 2024-2025 company closes and shut down the operation of BABYHUG and FIRSTCRY 100+ stores in pan india which is creating a negative image.
Moreover Hr polices change after company comes from pvt to Ltd.
Work Details
Work timings: Flexible Timings
Work related travel: This job involves Travel Within Country.
Latest FirstCry Employee Reviews
View AllLikes: FirstCry is a leading brand in the baby and kids’ product segment in India. Being part of a company that directly contributes to the lives of families and children can feel very meaningful. Dislikes: Employees often cite poor work-life balance and long working hours as major downsides. Additionally, concerns about management practices and low compensation are commonly mentioned.
Read FirstCry Reviews based on designations
Likes: Nothing. Dislikes: Aahhh...so much things to dislike here. No work life balance, no appreciation, no promotion, no appresal.
This is the wrost company I have ever worked...here every AOM / RVM thinking that he is the boss.
Don't work here ...if you are already working here start finding other jobs ..
Pathetic....like a shit... environment.
Work Details
Work policy: You have to work in your week off.
Work days: Monday to Saturday (Strict Timings)
Work related travel: This job involves Travel Within City, Travel Within Country.
Likes: During my time at Digital Age Retail Private Limited, the salary was credited on time every month 
Dislikes: The work environment at Digital Age Retail Pvt. Ltd. was mentally distressing at times, with constant pressure and lack of empathy from management, which affected employee well-being.
Work Details
Work days: Alternate Saturday off (Strict Timings)
Work related travel: This is a desk job.
You are reading trusted reviews. Keep reading to find out more about FirstCry.
Likes: You can learn a lot from here. Like how soon can you manage one task. In one day how much tasks you can close.
Dislikes: Everything, there is no work life balance here. Seniors bully juniors, they are not satisfied with any of the work. So much to say about this. But this will be helpful for everyone who will be going to apply here.
Work Details
Work days: Monday to Saturday (Flexible Timings)
Work related travel: This is a desk job.
Likes: There is no healthy environment Dislikes: The management is worst at first cry. There is a lot of politics in upper management. In first cry managers are not cooperative they create pressure on employees and create toxic environment.
Work Details
Work days: Monday to Friday (Strict Timings)
Work related travel: This job involves Travel Within City.
Likes: I joined as CRO right now assistant manager is very good compair to other brands i love my work always work is first preparation in my life.
Dislikes: Promotion wise ok but salary wise very worst... Im a Assistant manager salary 18000. Im handling Sr.Cro salary 25000 it very terrible. In case I resigned my work only reason the salary..
Likes: It is defintely a good company with a lot to learn about products. And the salary package wise is also good.
Dislikes: The work culture is very bad, as the Managers are given unnecessary pressure on sales and other KPIs. People are asked to open the stores late at night if the sale is less. No resolutions are being given for any problems and lastly even with follow ups the managers and staff are responsible
Work Details
Work days: Rotational Shift (Strict Timings)
Work related travel: This is a desk job.
Likes: It is a good company, it is like a paradise for children and everything for 15 year old children is available here.. Dislikes: She is a small minded area manager and area managers are also involved in managers and their personal matters. I myself am an example of this.
Work Details
Work policy: 3 days/week from office
Work timings: Strict Timings
Likes: Leaving Dislikes: Everything!
This company is a disaster. If you're the poor soul who got hired, run away under 6 months, before you get trapped in their 1+ year cycle with a ridiculous 3-month notice period. Expect 9-to-6 hours (often extended), Monday to Saturday, with constant workload and zero work-life balance. The pay? Peanuts.
You’ll gain no ne... Read More
Work Details
Work days: Monday to Saturday (Strict Timings)
Work related travel: This is a desk job.
Likes: Firstcry is Unicorn... As Per market Stastics... At Work place... There is no Feel in pressure.... Good Environment...
Dislikes: Here we have dont get any Career growth... There is no Incentives and No Increment... And Appraisal..
Work Details
Work days: Alternate Saturday off (Strict Timings)
Work related travel: This is a desk job.
Likes: Growing opportunities and Exploring the skills. Best part working here is there are working hours to fulfill.
Dislikes: Nothing as of now as dislike. But can say about Salary offered here is lesser than the Market situation.
Work Details
Work policy: Not compulsory to go to Office..
Work days: Alternate Saturday off (Flexible Timings)
Work related travel: This job involves Travel Within Country.
Likes: There is no learning activity in FirstCry store. I m working with franchise, they are cheap persons
They direct connect with store sale staff, & back betting. They are not good Dislikes: They are not follow the process, sop, self planing vm against the company sop, store manager is not available in store they invisible from store for 3 3 hours , in bypass store Store manager (ankit) have affairs with his sale staff (Swati )
His 2nd boss kunal have affairs with his rishikesh sale staff sakshi,
They are use less & wort... Read More
Likes: Only salary on time nothing else
Dislikes: Work culture. If you are doing one task suddenly new task comes without any connection with the first one.You can't have work life balance here under the name of requirement you have to compromise at times
Work Details
Work days: Alternate Saturday off (Strict Timings)
Work related travel: This job involves Travel Within Country.
Likes: I like working at firstcry.com
I like all the things in firstcry.com
I like the most meeting with all new cute kids everyday .
I like fresh and kidee atmostphere .
And all time i am learning new things, information to inhance my working experience.
I love to do working here.
Dislikes: No dislike about working at firstcry.com
Likes: NOTHING Dislikes: Worst organization to work with. Unethical people in the management. Seniors treat juniors as labour's. Instead of building the team the maneger tries to break the team. A lot of stress given. Maneger makes us work till 2am with zero appreciation. Senior management body shames, talks un professionally with Employees. Turns the whole... Read More
Work Details
Work days: Alternate Saturday off (Strict Timings)
Likes: Nothing to be liked. Dislikes: Unethical behaviour of Seniors.
Bad culture.
No growth.
No job security.
Excessive stress of work.
Unethical business strategy of seniors.
Overall a worthless place to work.
Illiterate and ridiculous seniors.
Work Details
Work policy: Work from field
Work days: Monday to Saturday (Strict Timings)
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People also ask about FirstCry
Is FirstCry a good place to work for?
The experience of working at any company can vary based on factors like team, manager, role, company policy etc. However, with an overall rating of 3.6 out of 5 from over 1.7k employee reviews, it's clear that most employees have an average experience working at FirstCry.
Job Security holds the highest rating at 3.4, while career growth is rated the lowest amongst all factors at 3.0.
Read reviews about
job security
and
career growth
on AmbitionBox.
How does FirstCry’s employee rating compare to the industry average?
FirstCry's employee rating of 3.6 out of 5 is below the industry average of 3.7 out of 5 for companies within the Internet sector. This rating suggests that FirstCry faces some challenges in employee satisfaction compared to its industry peers. It indicates that while FirstCry performs relatively well, there may be specific areas where improvements could be made to better align with or exceed the industry standard.
Does FirstCry pay their employees well?
According to AmbitionBox reviews, FirstCry employees rate their salary and benefits at 3.3 out of 5, based on 1.7k reviews. The rating reflects an average level of satisfaction among employees regarding compensation and benefits, indicating that while employees find the compensation and benefits acceptable, there is room for improvement in these areas. You can know more about FirstCry salaries
here
and to read reviews specifically about salary and benefits at FirstCry,
click here
.
How is the work culture at FirstCry?
Work culture at FirstCry is rated 3.3 out of 5 by 1.7k employees on AmbitionBox, indicating an average environment. Work culture encompasses aspects like collaboration, support, and overall employee satisfaction. The rating reflects that while some aspects of the work culture are satisfactory, there is room for improvement in certain areas.To read reviews specifically about work culture at FirstCry,
click here
.
How is the job security at FirstCry?
Based on 1.7k reviews on AmbitionBox, FirstCry employees rate job security at 3.4 out of 5. This lower rating indicates that a significant number of employees may have concerns about their job stability and the reliability of their roles at FirstCry. To read reviews about job security at FirstCry,
click here
.
Is work from home available at FirstCry?
According to AmbitionBox, 5% of FirstCry employees work from home permanently, 70% work from the office, and 25% follow a hybrid model, based on 324 reviews in the last 6 months. This indicates an inclination for in-office work arrangements with fewer remote options. To read reviews specifically about work-life balance,
click here.
How do I get a job at FirstCry?
To get a job at FirstCry, start by browsing the current open positions
here
and apply for roles that align with your skills and interests. It’s crucial to tailor your resume and cover letter to highlight relevant experience. Additionally, research top FirstCry interview questions and practice your responses to prepare thoroughly.
By reading the reviews on this page, you agree that they are (often anonymous) personal opinions and views of reviewers/users of AmbitionBox, which may be biased, and for this, AmbitionBox has no liability. If you believe that a review is inappropriate, please click on "Report" (shown as a flag) present below each review and our moderation team will look into it as soon as possible.
AmbitionBox has 1.7k FirstCry reviews submitted by FirstCry employees. Read reviews on salaries, working hours, work culture, office environment, and more to know if FirstCry is the right company for you. 32% of employees reported the working days at First...FirstCry Salaries in India
| Store Manager 485 salaries |   Unlock₹1.5 L/yr - ₹6.5 L/yr |
| Software Developer 276 salaries | Unlock ₹2 L/yr - ₹9 L/yr |
| Purchase Executive 193 salaries | Unlock ₹2.5 L/yr - ₹5.5 L/yr |
| Assistant Manager 157 salaries | Unlock ₹2 L/yr - ₹11 L/yr |
| Sales Executive 146 salaries | Unlock ₹0.8 L/yr - ₹9 L/yr |
Employee Benefits at FirstCry
Office cab/shuttle
14 total responses
Free meal
9 total responses
International/On-site exposure
2 total responses
Retirement benefits
1 total responses
+2
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