Given a case study or scenario, what approach would you take?

Question

Accepted Answer

Develop a strategic marketing approach for a new product launch targeting millennials.

Conduct market research to understand millennial preferences and behaviors.
Utilize social media platforms like Instagram and TikTok for targeted advertising.
Create engaging content that resonates with millennial values, such as sustainability.
Leverage influencer partnerships to enhance brand credibility and reach.
Implement a referral program to encourage word-of-mouth marketing among peers.