How can a global computer/laptop manufacturer increase service revenue in India, where the revenue split is 95% product sales and 5% service, compared to the global average of 75% and 25% respectively?

Question

Accepted Answer

Strategies to boost service revenue for a laptop manufacturer in India, focusing on maintenance and repair offerings.

Develop a subscription-based service model for regular maintenance checks.
Enhance customer education on the importance of regular servicing through workshops.
Introduce bundled service packages with product sales to encourage service uptake.
Leverage digital platforms for easy booking of service appointments and tracking.
Create loyalty programs that reward customers for using service offerings.