How do you measure the success of a marketing campaign?

Question

Accepted Answer

Success of a marketing campaign is measured through KPIs, ROI, engagement metrics, and overall impact on brand awareness.

Define clear objectives: For example, increasing website traffic by 30%.
Track key performance indicators (KPIs): Metrics like conversion rates, click-through rates, and customer acquisition costs.
Analyze return on investment (ROI): Calculate the revenue generated against the cost of the campaign.
Monitor engagement metrics: Assess likes, shares, comments, and overall interaction on social media platforms.
Conduct surveys and feedback: Gather customer insights to evaluate brand perception and satisfaction.