What types of customers are in the FMCG sector? Describe the variance.

Question

Accepted Answer

FMCG sector customers vary in terms of demographics, income, and buying behavior.

FMCG customers can be categorized based on demographics such as age, gender, and location.
Income level is another important factor that affects FMCG customer behavior.
Buying behavior can vary based on factors such as brand loyalty, price sensitivity, and product quality.
Examples of FMCG customers include households, individuals, and businesses.
FMCG companies often use market research to understand their customers and tailor their products and marketing strategies accordingly.