What tools and metrics did you use? How do you communicate complex web analytics insights to non-technical stakeholders, such as marketing or executive teams?

Question

Accepted Answer

I utilize various tools and metrics to analyze web data and effectively communicate insights to non-technical stakeholders.

Tools: Google Analytics for traffic analysis and user behavior tracking.
Metrics: Conversion rates to measure the effectiveness of campaigns.
Visualization: Use tools like Tableau or Google Data Studio to create dashboards that simplify complex data.
Storytelling: Frame insights in a narrative that aligns with business goals, e.g., 'Our new campaign increased conversions by 20%.'
Regular updates: Schedule monthly meetings to present findings and gather feedback from marketing and executive teams.