Which category of customers should we target for initial business growth?

Question

Accepted Answer

Targeting early adopters and niche markets can drive initial business growth effectively.

Focus on early adopters who are willing to try new products, e.g., tech enthusiasts for a new gadget.
Identify niche markets with specific needs, such as organic food consumers for a new health product.
Leverage existing customer relationships to upsell or cross-sell, like offering premium services to loyal clients.
Utilize social media influencers to reach targeted demographics, e.g., fitness influencers for a new workout app.