Which is more important, primary or secondary sales, and why?

Question

Accepted Answer

Both primary and secondary are important; their significance varies based on context and objectives in distribution sales.

Primary distribution focuses on direct sales to customers, ensuring immediate revenue.
Secondary distribution involves wholesalers and retailers, expanding market reach.
Example: A primary strategy might involve direct sales to hospitals, while secondary could target pharmacies.
In some cases, primary may be prioritized for quick cash flow, while secondary builds long-term relationships.